Shopping & Feed Management

High-performance campaigns that drive sales across your entire catalog.

Engage your shoppers at every step of their journey.

Take potential customers from “want it” to “got it” through our performance-driven approach to Shopping & Feed.

Advanced Segmentation That Scores

Product-level strategies to fuel shopping success.

Tinuiti’s advanced segmentation strategies break out each product listing into precise keyword buckets to power your entire shopping funnel. This granular structure allows us to optimize relevancy and results.

We know the value of retail search intent and create campaigns that can isolate products served for each query. We’ll also prioritize your stronger-performing products so you can bid efficiently, improve your budget allocation, and maximize ROI (a.k.a. make your CEO super happy).

An Industry-Leading Team

Pioneered by experts. Perfected through experience.

Sometimes, first is best. When you team up with Tinuiti, you’re supported by one of the very first dedicated shopping programs in the industry. Our tenured team has helped leading retail brands across the world grow millions of SKUs to date—so we’ve pretty much seen it all!

Working with us is like getting 25+ Google and Bing shopping experts added to your team overnight. Our specialists will treat each of your products as its own line of business, allowing us to make changes quickly and efficiently.

Cutting-Edge Feed Management

Beat the competition with advanced tech.

Tinuiti manages all product feeds in-house using a combo of proprietary and third-party feed technology. The centralization of product feed management alongside bidding and traffic sculpting strategy—the three pillars of the Google Shopping auction—unlocks powerful insights to inform your larger Shopping strategy.

All of our Feed processes are designed to maximize search relevancy by including performance-based search term data. That means improved product messaging, targeting, and coverage against the highest value search queries for your products.

Cross-Channel Collaboration

Channel your brand power.

Cross-channel collaboration isn’t just a “nice to have.” For brands who want smarter growth insights, it’s a must. That’s why your team of shopping specialists create feed-driven programs that support other channels like Affiliate, Paid Social, and Display to help you learn more and grow smarter.

Here’s our promise to you: open communication across all paid media channels and regular reporting on campaign initiatives and KPIs. Say goodbye to roadblocks and hello to optimized performance at every level.

Large SKU Counts

Size up your competition.

We don’t want to get too nerdy about it, but large SKU counts are kind of our thing. We partner with the largest platform tools in the industry to successfully drive performance for brands with product counts in the millions, giving you the ultimate advantage.

Starting small? No worries! Our team works with a mix of accounts and has experience that runs the gamut, so we can take on whatever your catalog calls for.

Top Industry Partnerships

Keeping you one step ahead of the game.

When you work with us, you’ll benefit from our direct relationships with industry-leading technology partners like Feedonomics and Kenshoo. We get early access to betas and frequently request platform & feature additions to improve our clients’ programs.

These relationships also allow us to connect your feeds and optimize your shopping initiatives across multiple channels and vendors at scale, like Facebook, Google, Bing, Search Ads 360, and more.

Check out these big wins.

  • High Impact Shopping Restructure Leads To +84% Revenue Growth
    Read More
  • Cross-Channel Audience Targeting Boosts Beauty Brand’s Impressions 63% YoY
    Read More
  • Driving a +99% Increase in Conversion Rate with a Reconstructed Shopping Strategy
    Read More
  • Doubling In-Store Revenue +231% with Improved Google Ads Strategy
    Read More

Meet some of our Shopping & Feed experts.

Courtney O’Donnell

Strategy Director, Shopping & Feed

Courtney joined Tinuiti in 2013. In her past roles, she managed Paid Search, Display, and Email campaigns. She loves testing opportunities outside of traditional Google and Microsoft ads.

Fun Fact About Experience

Before digital marketing, she planned to work in radio.

Fun Fact About Working At Tinuiti

Courtney won the Google Search Excellence award for her work on

Connor Sheridan

Strategist, Shopping & Feed

Prior to joining Tinuiti in 2017, Connor worked as an account manager for ad- and mar-tech companies in Philly.

Fun Fact About Experience

His side hustle and hobby is painting.

Fun Fact About Working At Tinuiti

He reaches ambitious goals for brands like Harry & David.

Jess Shallis

Senior Manager, Shopping & Feed

Jess spent six years leading an eCommerce retailer’s Shopping efforts before joining Tinuiti in 2017. She reached out to our team for info about a feed management tool, and the rest is history.

Fun Fact About Experience

She formerly led shopping for an aftermarket auto parts retailer.

Fun Fact About Working At Tinuiti

Jess creates granular strategies for clients with literally millions of SKUs.

Level up your learning.

Get expert insights on the tactics, technologies, and best practices that our team is raving about.

Meant to be.

Want to amplify your Shopping & Feed results? Pair up with these other services to see how each channel works even better together.

Take the next step to success.

Talk to one of our experts today to learn how we can help you reach your Shopping & Feed goals.

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