Your Entire Catalog Connected to Shoppers Everywhere
Today’s Shopping channels are more sophisticated than ever before.
New discovery-based mobile ad formats and segmentation strategies enable you to close the gap between consideration and purchase, opening the entire shopping funnel for awareness and revenue plays.
Our team of shopping experts treat each of your products as its own line of business by using a granular campaign structure and cross-channel insights to engage each segment and drive overall revenue for your shopping business.
PRODUCT-LEVEL GRANULARITY TO SCALE YOUR GROWTH
Our team of Shopping experts breaks out each product listing into precise keyword buckets — allowing us to bid aggressively against high-intent searches to capture the most conversions and cost-effective revenue for your account.
Each and every campaign is powered by a combination of programmatic bidding, budget pacing, keyword harvesting, geotargeting, day-parting, device modifications, and more to make your product listing ads as relevant as possible to power your entire shopping funnel.
INTEGRATED CHANNEL INSIGHTS TO DRIVE ACCOUNT-WIDE PERFORMANCE
Let’s face it: your customers don’t shop on a single channel — so why should your catalog be limited only one?
At Tinuiti, your shopping data is informed by other divisions to contribute to your overall paid media planning.
Our team of Shopping specialists collaborate with Paid Search, Performance Social, and other divisions to apply cross-channel learnings to improve your shopping performance and align initiatives across all of your channels.
FEED EFFICIENCY WITH THE BEST TECH & TOOLS
A key competitive advantage of Tinuiti-managed accounts is that we manage all product feeds in-house using a combination of proprietary and third-party feed technology.
The centralization of product feed management alongside bidding and traffic sculpting strategy — the three pillars of the Google Shopping auction — unlocks powerful insights to inform your larger Shopping strategy.
All of our feed processes are designed to increase quality score and maximize search relevancy by including performance-based search term data.
That means improved product messaging, targeting, and the ability to interpret every search intent to scale your audience strategy.