New Video: Google Product Listing Ads Program is Now Open to All Advertisers
Yesterday Google announced that they are opening up the Google Product Listing Ads program to all advertisers. We made this video to help explain what the announcement means for merchants:
Here is the video Google posted on November 8th explaining how to link your Google Merchant Center account to your Google AdWords account so you can activate your AdWords Product Ads:
Additional Resources:
- Danny Sullivan’s blog post who broke the story from the Google headquarters yesterday – http://searchengineland.com/google-product-ads-available-to-all-advertisers-55498
- Google AdWords FAQ about the Product Ads CPA program (not available to all advertisers) – https://adwords.google.com/support/aw/bin/topic.py?hl=en&topic=29636
- How to create a Product Listing Ads campaign – https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=186477
- Google AdWords blog post about the new program – http://adwords.blogspot.com/2010/11/product-listing-ads-rolling-out-to-all.html
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