Move Follows the Acquisition of OrionCKB, Email Aptitude and CPC Strategy
New York — May 16, 2019 — Elite SEM, North America’s largest independent performance and data-driven digital marketing agency, announced today that it is rebranding as Tinuiti. The move is the result of 40% organic growth and several key acquisitions last year, including social-marketing agency OrionCKB, CRM, email marketing and creative agency Email Aptitude, and Amazon-focused ecommerce agency CPC Strategy.
Tinuiti, which works with clients including Birchbox, DoorDash, Etsy, The Honest Company, and Terminix, specializes in Paid Search, Paid Social, Marketplaces, Mobile Apps, and CRM and Email Marketing. With more than $1B in managed ad spend, Tinuiti is the leader in providing a comprehensive set of services designed to grow digital market share across Google, Facebook/Instagram, Amazon, and Apple, and is supported by a proprietary data science and analytics platform.
The name Tinuiti derives from a combination of “acuity,” “ingenuity” and “continuity,” and represents the acuity and thought leadership that propels the agency’s growth, the ingenuity that powers the agency’s comprehensive suite of solutions, and the continuity of a people-first culture that powers the relationships that drive clients’ success.
The new name and logo were unveiled today at Tinuiti’s Digital Growth Summit in New York, where more than 300 senior-level marketing leaders from brands including Chubbies, Tommy Bahama, Rite Aid, RetailMeNot, and Luca + Danni gathered for a full day of sessions led by the agency’s subject matter experts and industry partners who focused on actionable insights that drive business growth.
“From the earliest days of Elite to today, our driving force is to build an agency that’s smarter, more nimble and innovative than the competition – with a ‘people first’ ethos as our foundation,” said Zach Morrison, CEO of Tinuiti. “Now, with the deep subject-matter expertise of our team, the strength of our proprietary data science platform, and the singularity of our intrapreneurial business model, we’re united and prepared to lead the industry with a new service model that will deliver outstanding results for fast-growth brands and enterprise clients.”
“We’re proud of our legacy of success, but we’ve never been the type of agency that’s content to rest on its laurels,” continued Morrision. “Now that we’ve assembled the best and brightest visionaries of our industry, it’s time to rename our agency with a brand identity that represents our forward-thinking mindset.”
“The reality was after years of rapid growth and acquisitions, we had outgrown our name. Rebranding the agency was an opportunity to look inward not only at Elite SEM, but also our acquired companies, to reposition and enable us to write our next chapter. Our new brand reflects what differentiates us and, importantly, sets us up for the next phase of growth,” said Dalton Dorne, CMO, Tinuiti.
Tinuiti is a privately held agency backed by Denver-based private equity firm Mountaingate Capital. Specializing in building and empowering companies with strong growth potential and engaged leadership teams, Mountaingate supported substantial organic investments in Elite SEM, while also providing growth capital to facilitate the acquisitions of OrionCKB, Email Aptitude and CPC Strategy. Tinuiti represents the strategic launch of these powerful “best of breed” companies joining forces to create one fully-integrated agency.
For more information about Tinuiti visit https://tinuiti.com.
About Tinuiti
Tinuiti is the new name for Elite SEM and its recently acquired agencies CPC Strategy, Email Aptitude and OrionCKB. Tinuiti is a performance and data-driven digital marketing leader that helps clients Identify, Acquire, and Engage customers across the digital media ecosystem while their post-click solutions Retain and Reactivate consumers as they continue their digital journey. With expertise in Search, Social, Amazon & Marketplaces, Mobile Apps, EMail Marketing and more, every solution is built on best-in-class data and analytics, brought to life by brilliant creative execution, and powered by exceptional strategists. Clients include Bombas, BB&T, Eddie Bauer, Ethan Allen, Etsy, Jet.com, Rite Aid, Seventh Generation, The Honest Company, Tommy Bahama, Terminix, Vitamin Shoppe. For more information visit www.tinuiti.com.
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