How to Use Google Shopping Campaign Reports to Drive Text Ad Strategy [Video]
Google Shopping Campaign Video Series
Part 1: Brand Reports
In CPC Strategy’s Google Shopping Campaign Video Series, Lewis Brannon, Retail Search Manager at CPC Strategy explains how retailers can use insights within their Google Shopping Campaigns to aid in their search portfolio expansion efforts.
Leveraging Google Shopping Reports
By leveraging Google Shopping Reports, retailers can optimize their text ad campaigns and discover elements about their ad campaign that they might not already know.
For Part 1 of this video series we will be focusing on how to:
- Find Brand Reports
- Cross Reference Brand Reports against Text Ad Campaigns / Dynamic Search Ads
- Consider your Current Campaign Structure
- Analyze Competitive Metrics
For more helpful videos visit CPC Strategy’s YouTube Channel
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