How to Set Up Facebook Business Manager – For Retailers
Benefits of Facebook Business Manager:
Facebook Business Manager allows retailers to manage all their users, ad accounts, and Pages in one place. Facebook Business Manager also helps retailers control what information employees can access.
Now that Facebook Dynamic Product Ads are live in Power Editor, retailers who want to take advantage of Facebook Advertising will have to set up Facebook Business Manager first.
Advantages of Facebook Business Manager include:
- It keeps work and personal activity separate.
- User accounts don’t have to be friends to collaborate with coworkers.
- Notifications will be sent to work emails instead of personal emails.
- If multiple people are managing a Facebook Page, ad accounts and app, Business Manager can help retailers make sure everyone has the permissions they need.
Who should set up Facebook Business Manager?
Retailer’s should choose one person from their company to set up Business Manager. This person should currently be responsible for managing the company’s primary Facebook Page, ad accounts, and apps and for giving other people permission to work on them. Once Facebook Business Manager is set up, retailers can add as many people as they want to it.
Requirements to set up Facebook Business Manager:
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A personal Facebook account to confirm an identity
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An ad account to move to Business Manager
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(Optional) A Facebook Page to move to Business Manager
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(Optional) The names and work email addresses of the people a retailer would like to add to their business
How to sign up for Facebook Business Manager:
- Go to business.facebook.com.
- At the bottom of the page, click Get Started.
- On the Getting Started page, click Next.
- Enter a name of your business, select the primary Page, and enter your name and work email address. If retailer’s don’t have a Page for their business, they can create one in this step. It’s required to have a Page for your business.
- Click Create Business, and Facebook will show a welcome message to Business Manager.
- Click Add People to add employees to the business and give them access to the ad account and Page. If retailers skip this step, they can also learn how to add people to Business Manager.
If retailer’s opt to have an agency manage their account – the set up process is a little different. For more information on how to manage your Facebook advertising account email [email protected].
Assign an Agency to Facebook Business Manager:
Retailers must go to settings > ad accounts > assign agency > and input the agency code.
Why Retailers Should Be Aware of Gray Accounts:
According to Stephen Kerner, Retail Search Manager at CPC Strategy if a retailer’s fan page was created 
from a fake/gray account and doesn’t have any real admins connected to it, the retailer will lose direct login access to this fake account upon connecting this ad account to the business manager.
“Meaning all page and account edits will need to be through the business manager they are connecting it to. So retailers should make sure they are doing this from a real admin account to avoid being locked out of their fake/gray account,” he said.
If retailers don’t have their page’s ad account connected to their Facebook Business Manager they should follow these steps:
Step 1. 
Step 2.
Step 3.
Step 4.
Requirements to create Facebook Dynamic Product Ads?
Once a retailer sets up their Facebook Business Manager account, there are three other basic requirements for creating dynamic product ads including:
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Organize a product catalog and upload it or link it to Business Manager
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Install the custom audience pixel and use custom data events to report which product IDs from your catalog are being viewed, added to cart, and purchased.
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Create a dynamic product ad by logging into Power Editor and choose the Product Catalog Sales objective.
Facebook Product Ad Resources:
- Facebook Product Ads: What the New Program Means for Retailers
- Facebook Dynamic Product Ads Live in Power Editor
- Facebook Friend-To-Friend Payments Paves the Way for Ecommerce Platform
- Facebook on the Forefront of Retail Advertising with TheFind Buyout
- Q&A with Brian Carter Bestselling Author of ‘Facebook Marketing’
- 5 Retail Experts Weigh in on Facebook Product Ads
- How to Get a Higher ROI on Facebook Ads Using AdEspresso
- Will Retargeting Platform AdRoll Brave the Launch of Facebook Product Ads?
- How to Install Facebook Conversion Pixel & Track Your Ads Across Devices
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