Facebook Power Editor Merges with Ads Manager
Historically, the Facebook Power Editor has been useful for A/B testing your ads, creating lead generation forms, and monitoring campaigns.
The only catch? It’s pretty complicated to use!
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While the Power Editor is highly beneficial if you’re managing lots of ads (or lots of ad spend), there’s definitely been a learning curve at the outset.
Now, thanks to the recent merge between Facebook Ads Manager and Facebook Power Editor– advertisers will finally be able to access the benefits of both platforms in one powerful tool.
Introducing the New Facebook Power Editor
So why did Facebook decide to merge Power Editor with the Ads Manager?
Well, it’s pretty simple: Advertisers voiced their opinion to Facebook’s team and requested that the Power Editor should mirror what already exists in the Ads Manager today.
Facebook posted the following announcement on their blog today:
So, let’s dive in. What’s changed exactly?
Power Editor reporting functionality will mirror Ads Manager:
One of the biggest changes is that the new Facebook Ads Manager will combine the comprehensive charts and activity history of Power Editor with the breakdowns, summary rows, date benchmarks, exported insights reports and the ability to customize columns from Ads Manager.
Now advertisers can create, manage and view results in one easy to use interface.
Previously the Account Overview tab was only available in Ads Manager; now, Facebook is introducing this in the new tool, helping advertisers see a detailed summary of all advertising activity in one glance.
Updated the look and feel of the inline editing buttons:
Moving forward, the inline editing buttons will look like what was available in Ads Manager. There are 4 buttons advertisers can click on in the table next to each ad to make changes or publish: duplicate, edit, view charts, and review.
Automatic drafts were also a popular element of Power Editor, so Facebook made sure to bring draft features to the updated Ads Manager.
While advertisers build campaigns, ad sets and ads, their work will be automatically saved on Facebook’s servers as a draft. This is important because drafts provide the flexibility to set up ad components and publish them at a later date.
However, advertisers will now need to review and publish their changes. If an advertiser leaves the updated Ads Manager with unreviewed changes, a reminder will appear inviting them to review and publish their changes.
The Takeaway:
According to Facebook, the hope is that these updates will simplify reporting workflows and provide flexibility to advertisers. Of course, the merge isn’t a complete surprise, especially for advertisers familiar with the platforms.
“There was a time when the two tools were drastically different. But with each update to the two interfaces, they’ve looked more and more like the other,” Jon Loomer, Facebook Marketing Strategist said.
“The reality is that there was no longer a need to have both tools. They have become nearly identical anyway.”
“My prediction is that Facebook Ads Manager is going to go away eventually – especially if everything gets wrapped into one platform for ease of use,” Sarah Rogers, Manager, Performance Social at CPC Strategy said.
“Facebook’s Power Editor was mainly used for launching campaigns. Once you pushed it live, the campaigns transitioned into Ads Manager to monitor performance, update budgets, and more.”
“Having both functionalities in one place will definitely makes it a bit more seamless. With the previous Power Editor, you had to toggle back and forth a lot to manage and monitor campaigns, but now you can make those optimizations in one tool.”
“Overall, I think this will encourage better user flow and improve efficiency as well.”
Want to learn more about the new Facebook Ad Manager? Email [email protected].
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