It wasn’t too long ago that Amazon Product Ads was a rather low-key source of traffic and sales–due in large part to their lack of FTP, but they’ve picked up much steam as of late and has the potential to become a near top tier engine solely through the amount of traffic they receive.
Recently they’ve made it easier for merchants currently on other CSE’s to submit their products onto their platform by allowing feeds in Google Base format to be submitted into their system. This helps save merchants time and effort in having to create a fresh feed specifically for Amazon.
Merchants can also take the opposite approach now and add additional columns in the feed they’re sending to Amazon:
Product Ads is now able to accept over 30 new fields in your feed. Adding content to your product pages helps increase the visibility of your products on Amazon.com. You can now include information like Brand, Department, Manufacturer and Manufacturer Part Number.
You can now also add multiple images, keywords, and include bullet points of important product information to build detailed product pages.
As is generally the case with product feeds, the more specific merchants can get with their the information provided in their data feed, the better and more qualified traffic they are likely to get.