You might think that companies selling on Amazon have no control over their own branding. After all, it’s Amazon’s webspace–you’re just a tenant, and so your brand looks like whatever Amazon wants you to…
Retailers can learn a lot from the Amazon supply chain strategy – especially since the company has decided to launch its own delivery network, a la Fedex and UPS.
In the following article, we will discuss:
Amazon over-the-top (OTT) video advertising first launched in 2019 and has quickly gained attention for its unique capabilities with Amazon’s first-party data to support both brand performance initiatives…
Amazon Retail Analytics (ARA) Premium is an add-on suite of additional reports which Vendors have access to through Vendor Central.
As of April 1, Amazon is changing the name of ARA Premium to Brand Analytics. …
![Amazon Video in Sponsored Brands [2020 Update]](https://mllh7z7bitrc.i.optimole.com/jHdOZQ-3yq-PdD8/w:1080/h:675/q:75/rt:fill/g:ce/https://tinuiti.com/wp-content/uploads/2019/12/tinuiti-news.jpg)
In its ever-evolving effort to improve how brands connect with consumers, Amazon has opened up a beta program for Video in Sponsored Brands.
The new ad format allows…
Today we are pleased to announce the release of the Tinuiti Amazon Ads Benchmark Report Q4 2019 for download. The second edition in a quarterly series analyzing advertiser performance across more than $400 million…
