Amazon over-the-top (OTT) video advertising first launched in 2019 and has quickly gained attention for its unique capabilities with Amazon’s first-party data to support both brand performance initiatives…
Amazon Retail Analytics (ARA) Premium is an add-on suite of additional reports which Vendors have access to through Vendor Central.
As of April 1, Amazon is changing the name of ARA Premium to Brand Analytics. …
![Amazon Video in Sponsored Brands [2020 Update]](https://mllh7z7bitrc.i.optimole.com/jHdOZQ-3yq-PdD8/w:1080/h:675/q:75/rt:fill/g:ce/https://tinuiti.com/wp-content/uploads/2019/12/tinuiti-news.jpg)
In its ever-evolving effort to improve how brands connect with consumers, Amazon has opened up a beta program for Video in Sponsored Brands.
The new ad format allows…
Today we are pleased to announce the release of the Tinuiti Amazon Ads Benchmark Report Q4 2019 for download. The second edition in a quarterly series analyzing advertiser performance across more than $400 million…
![What is Amazon DSP? [2020 Update]](https://mllh7z7bitrc.i.optimole.com/jHdOZQ-E4pAHo1M/w:1080/h:675/q:75/rt:fill/g:ce/https://tinuiti.com/wp-content/uploads/2019/05/affiliate-marketing.jpg)
With over 5 million marketplace sellers across Amazon, it’s becoming more and more difficult for brands to stand out — even as today’s consumers shop online more every day. If you’re not re-engaging your potential…
When you talk about ecommerce retail superpowers, Amazon is always top-of-mind. Ecommerce represented 14.3% of total retail sales in 2018, and Amazon accounts for 40% of US online retail.
But superstore Walmart…
