Category: Amazon & Marketplaces

Tinuiti Offers Target Product Ads To Reach Shoppers at the Point of Purchase

by PJ Bernacki | Jun 10, 2021 | Amazon & Marketplaces

Amazon Ad Clicks Declining in US as Reopening Appears to Impact Ecommerce Demand

by Andy Taylor | Jun 2, 2021 | Amazon & Marketplaces

Last week we wrote about Google paid search clicks declining for many US retailers over the past few weeks. While some of the slower performance can be attributed to funkiness surrounding year-ago comparisons…

How Brands Should Prepare for Amazon Prime Day 2021 [Are You Ready?]

by Tara Johnson | May 27, 2021 | Amazon & Marketplaces

Prime Day 2020 was a record-breaking event with more than 1 million deals globally—and Prime Day 2021, which will be held on June 21st and 22nd could be even bigger. This year is a crucial time to get in front of new …

What is Amazon Vine? [A Closer Look At The New and Improved Vine Experience]

by Tara Johnson | May 19, 2021 | Amazon & Marketplaces

Product reviews have a significant impact on a product’s ranking, traffic, and sales performance on Amazon. The more product reviews, the more likely a product will improve its discoverability and buyability…

Meet Ortega Group: An Ex-Amazonian Led Consultancy Redefining How Brands Amplify Success on Amazon

by Tara Johnson | May 13, 2021 | Amazon & Marketplaces

In March, Tinuiti announced the acquisition of Amazon-specialist agency, Ortega Group. The Seattle-based firm of former-Amazonians specializes in strategic account management and operational services…

How Amazon’s New Manage Your Customer Engagement Tool Increases Retention via Email

by Tara Johnson | Mar 24, 2021 | Amazon & Marketplaces

Earlier this week, Amazon announced the rollout of a new tool, “Manage Your Customer Engagement” that will allow brands to drive engagement with existing customers and increase retention via email.…