Category: Amazon & Marketplaces

Amazon Moments: What Is It and How To Choose Rewards

Amazon Moments: What Is It and How To Choose Rewards

Amazon is always looking for new ways to engage customers and brands alike. Look no further than their most recent initiatives, like Amazon Live and Amazon Scout. Oftentimes, these efforts go beyond the function of a typical ecommerce marketplace, as Amazon strives to be a leader in several different spaces, from media and marketing to […]

Prime Day 2022 Advertising Trends and Learnings

Prime Day 2022 Advertising Trends and Learnings

Another Prime Day is in the books, with insights trickling out across the web as vendors, sellers, and observers take stock of how the sales event compared to years past. Here, we’ll take a look at advertising’s role in driving sales during an event that the vast majority of respondents in our recent Prime Day […]

Amazon Interactive Ad Options To Look Out For

Amazon Interactive Ad Options To Look Out For

Advertisers are giddy to experiment with new ad formats that reengage users and spark creativity among brands. Today, Amazon is leading the way in this effort with innovative new ad options for its video, audio, and live streaming channels. In the following article, we will dive into 3 emerging ad types and what this could […]

Amazon Announces Prime Day Dates [How To Prepare]

Amazon Announces Prime Day Dates [How To Prepare]

Today, Amazon formally announced via Twitter that Prime Day 2022 will be held on July 12th and 13th. Last year, Prime Day brought in nearly $11 billion in total ecommerce sales, making it the biggest day for digital sales in 2021 — and Prime Day 2022, could be even bigger. This year is a crucial time to […]