With over nine million marketplace sellers across Amazon, it’s becoming more and more difficult for brands to stand out — even as today’s consumers shop online more every day. If you’re not re-engaging your potential customers, your competitors will be. The good news? Advertising to the audiences available within the Amazon Demand-Side Platform (DSP) can […]
![Amazon Marketing Cloud (AMC): A Powerful Data Clean Room Solution [Updated]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwMiUyRnNlY3VyZV9jbG91ZF9jb25jZXB0LTEwODB4Njc1LmpwZyIgZGF0YS13PSIxMDgwIiBkYXRhLWg9IjY3NSIgZGF0YS1iaXA9IiI+PC9zdmc+)
Amazon Advertising kicked off 2021 by announcing the beta release of Amazon Marketing Cloud, a measurement and analytics solution designed to help marketers measure performance across different media channels. As an Amazon Advertising Partner, Tinuiti teams were eligible to take part in the AMC alpha program, and have now had more than a year to […]
![Are You Ready For Amazon Prime Day? [2022 Deadlines You Need to Know]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDc5IDY3NSIgd2lkdGg9IjEwNzkiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjIlMkYwNCUyRlNjcmVlbnNob3QtMjItMTA3OXg2NzUucG5nIiBkYXRhLXc9IjEwNzkiIGRhdGEtaD0iNjc1IiBkYXRhLWJpcD0iIj48L3N2Zz4=)
You might think it’s a bit early to be talking about Amazon Prime Day as it typically falls in July, but deadlines are quickly approaching and it’s important to stay ahead of the game. Preparation is key so your brand can capitalize on one of the biggest shopping days of the year. In this article, […]
As 2021 comes to a close, it’s time to reflect on what has changed in the e-commerce landscape this year. In this post, we’ll run through some of the most important updates affecting Amazon sellers, vendors, and advertisers in 2021 — so you can stay ahead of the curve as we enter 2022. 1. […]
The biggest five-day stretch for many brands is now officially in the books. As we at Tinuiti do every year, we’ve unpacked the most important trends that shook out across Google, Facebook and Amazon advertising during the key Cyber Five period between Thanksgiving and Cyber Monday. The charts included in this recap are produced […]
Rising CPCs paired with news headlines regarding supply chain shortages have created unexpected challenges for brands. In 2021, Amazon CPCs among all ad types including Sponsored Ads, Sponsored Products, Sponsored Brands, and Sponsored Display increased, and it is expected they will continue to do so in the future. The upshot here is the value of […]
