As an ecommerce giant, Amazon has an incredible wealth of first-party data about shoppers. Amazon DSP (demand-side platform) lets you leverage that data to build audiences and target Amazon shoppers based on…
![What is Amazon Attribution? [2020 Update]](https://tinuiti.com/wp-content/uploads/2019/10/12-04-19_2019-recap-amazon-ad-console-changes_webinar-background_01.-e1575397010852.jpeg)
NOTE: This post was updated on 12/3/2019
For the first time, using Amazon Attribution, brands can measure the impact of display, search, social, video channels, and email based on how consumers discover, research,…
There are countless brands that miss out on reaching new customers on Amazon because of a lack of high-quality branding and visibility.
Amazon branding is crucial for building your brand equity, building a connection…
Every brand has different ecommerce marketing initiatives that they must prioritize for growth.
Whether that’s driving awareness, acquiring new customers, or driving retention from old ones —…
Another day, another new program for Amazon merchants. This time, Amazon is attempting to help sellers keep their prices competitive through a program called “Sold by Amazon.” Whether it will actually work out…
If you’re an Amazon Vendor and are receiving fewer purchase orders than expected leading into the holidays, then you aren’t alone.
Many Amazon Vendors across multiple verticals are reportedly …
