Category: Amazon & Marketplaces

The Amazon Demand Side Platform (DSP): Everything You Need to Know

The Amazon Demand Side Platform (DSP): Everything You Need to Know

With over nine million marketplace sellers across Amazon, it’s becoming more and more difficult for brands to stand out — even as today’s consumers shop online more every day. If you’re not re-engaging your potential customers, your competitors will be. The good news? Advertising to the audiences available within the Amazon Demand-Side Platform (DSP) can […]

7 Changes That Impacted Amazon Advertisers in 2021

7 Changes That Impacted Amazon Advertisers in 2021

As 2021 comes to a close, it’s time to reflect on what has changed in the e-commerce landscape this year.  In this post, we’ll run through some of the most important updates affecting Amazon sellers, vendors, and advertisers in 2021 — so you can stay ahead of the curve as we enter 2022.   1. […]

The Most Important 2021 Cyber Five Findings Across Google, Facebook and Amazon Advertising

The Most Important 2021 Cyber Five Findings Across Google, Facebook and Amazon Advertising

  The biggest five-day stretch for many brands is now officially in the books. As we at Tinuiti do every year, we’ve unpacked the most important trends that shook out across Google, Facebook and Amazon advertising during the key Cyber Five period between Thanksgiving and Cyber Monday. The charts included in this recap are produced […]

Experts Share Amazon Predictions for 2022

Experts Share Amazon Predictions for 2022

Rising CPCs paired with news headlines regarding supply chain shortages have created unexpected challenges for brands. In 2021, Amazon CPCs among all ad types including Sponsored Ads, Sponsored Products, Sponsored Brands, and Sponsored Display increased, and it is expected they will continue to do so in the future. The upshot here is the value of […]

[Americas]
[Americas]
[From The Experts]
[From The Experts]