CPC_Andrew Discusses Best Data Feed Practices with Shopzilla
Yesterday the recently launced Shopzilla Merchant Services Blog (which we must note contains some great information) released an interview with our very own account manager/blogger Andrew.
In it our resident CSE aficionado describes the best practices of data feed submission, including the importance of having proper titles, descriptions, and categories which applies not only to Shopzilla, but to the overall comparison shopping space as well:
I don’t recommend stuffing your titles and descriptions with keywords, as this can decrease the relevancy of the words that you want to be promoting first and foremost. You want to provide shoppers with a brief, clear synopsis about what the product is in order to make an informed purchasing decision.
It’s short and concise, but contains plenty of great information on CSE habits that all merchants should be practicing.
And as they say, practice makes perfect.
Check out the full interview here: http://merchantblog.shopzilla.com/?p=230
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