Groupon’s Newest Deal: ideeli
Groupon, one of the top ecommerce destinations in the world, has recently acquired the flash fashion sale company, ideeli. The deal was for a whopping $43 million in cash for this membership fashion site that has over 5 million current members. This acquisition should create some incredible synergy for both companies!
Groupon offers consumers incredible deals on the best stuff to eat, see, do, and buy in 48 countries while ideeli offers limited-time sales that feature high end brands at affordable prices. Elite SEM is happy for both companies as it allows both companies to tap into new customer sets and provides Groupon with a “fashion oriented’ channel to promote through.
Elite SEM is very proud and ready for this invigorating change for ideeli. We have helped grow ideeli during these past 5 years and now are focused on growing their membership base and expanding revenue. ideeli will be sure to have many challenges they face during this transitional phase and Elite SEM is here to help adapt and maintain their dominating digital marketing presence. With changing products, strategy, and channels, Elite SEM will be here to learn and adapt with you!
References:
Lunden, Ingrid. “Groupon Moves Into Flash Fashion, Buys ideeli For $43M In Cash.” TechCrunch. N.p., 13 Jan. 2014. Web. 15 Jan. 2014.
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