RIP Regular PLA Campaigns, Long Live Google Shopping Campaigns
Google announced today that it will be retiring the current PLA campaign type to be replaced by Google Shopping Campaigns by August 2014.
Google advertisers have four months to migrate their Google Shopping ads, after which PLA campaigns will be automatically upgraded by Google.
Google Shopping Campaigns which have been available to all advertisers since February allow advertisers to intuitively break out product groups ads from their product inventory within AdWords. Since then Google has continued to update Shopping Campaigns for a better advertiser experience including the Google Bid Simulator, and the ability to bid on multiple ad groups.
Google’s announcement comes on the heels of Bing’s release of Product Ads, a program which uses allows advertisers to migrate regular PLA inventory information and ad structure to build its ads.
Get Started with Google Shopping Campaigns
Google advertisers have 4 months to transfer over to Google Shopping Campaigns before the switch happens on its own.
We’ve been managing Google Shopping Campaigns for over over a year (when the program was initially available), and have extensive and vetted expertise on how you can smoothly transition your Google ads. For example, here are some points to consider about the Google Shopping Campaign structure:
Check out the resources below to learn more about Google Shopping Campaigns:
- Google Shopping Guide– learn more about Google Shopping Campaigns , how to set them up, and best practices
- Google Shopping Campaigns Tools– New Google Shopping Overview & 4 New Tools
- Google Shopping Campaigns Tuturial – Get Started with Google Shopping Campaigns, and how to get higher ROI with the new program
- Create Shopping Campaign – Google video tutorial for campaign set up
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