Optimize Your Google Product Feed in Time for Black Friday- Course
Advance Your Google Shopping Strategy
Google Shopping will be a primary sales channel for many retailers this Black Friday, but in order to hit ROI targets and increase campaign profitability, retail marketers need an advanced product feed optimization strategy.
On Wednesday, November 11, 2015 at 11am (PST), Senior Retail Search Manager at CPC Strategy Jason Bell will dive into the top enhancements you need to be making for Black Friday / Cyber Monday.
This course is designed for retail marketing directors & managers advertising on Google Shopping.
Topics Discussed Include:
- Basic product data quality – “The Easy Stuff”
- Improving your product titles for search intent
- How to manipulate custom labels
- Category/Vertical specific optimizations
- Implementing keyword insertions
- Improving & leveraging your Google product categories
- Live Q&A
How to Optimize Your Google Product Feed
You Might Be Interested In
