Part 2 – The Most Common Comparison Shopping Management Mistakes – Product Level Tracking
Part 2 of CPC Strategy’s Most Common Comparison Shopping Management Mistakes deals with product level analysis and optimization.
1. Not collecting surveys from customers.
2. Not tracking campaign performance at the product level.
If you’re not analyzing your comparison shopping campaigns at the product level you’re probably doing two things: wasting money on products that don’t convert, and missing out on additional sales from products that do convert, but don’t get enough exposure.
When you track your comparison shopping campaigns at the product level, you’re not only able to see how individual products perform and optimize those listings, but you’re able to create and analyze brand, category, and price bucket reports. This insight lets you control your ad spend and increase your revenue.
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