Learnings from 2016, What to Expect this Year, and How Brands Should Be Adapting Digital Strategy
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The 2020 Election will be the most digitally-forward election as it relates to advertising strategy. As the election cycle picks up, brands are assessing how the increased demand will impact their marketing strategy and budget while many are looking to recover from losses in the first half of 2020.
COVID-19’s effect on face-to-face events and campaigning has caused candidates to rely on paid media more than ever to reach potential voters, giving rise to emerging social channels and OTT alongside linear TV.
This guide outlines what we’re seeing in terms of advertising impact leading up to November and tactical best practices each advertiser will need to consider over the next few months. Topics include:
- Access to Tinuiti’s customized Political Digital Media Spend Dashboard (live)
- How political digital advertising strategy has evolved since the 2016 Election
- Tailored best practices on major channels like Search, Social, and Programmatic Display