On Your Mark, Get Set, Go! A Lifecycle Marketing Victory Story from Brooks Running

What We Covered

In our new privacy-first world, Lifecycle Marketing has broken out ahead of the pack. It’s permission-based, personalized, and wraps around your customer’s life at just the right times and places. Brooks Running Lifecycle Marketing strategy has lapped the competition with its integrated messaging approach. Brooks – whose brand promise is to meet the runner wherever they are in their running journey – delivers that in spades in their Lifecycle Marketing by leveraging customer data for a more comprehensive (and human) communications journey.

Come join this session with Audra Beutler, CRM, and Loyalty Manager, Brooks Running, and Jacquelyn Burnside, Senior Manager, Lifecycle Marketing, Tinuiti, to hear how they lapped the competition with its integrated messaging approach – and how your brand can, too.