Red Light. Green Light. Supply Chain: How LT Apparel Group Triumphed on Amazon Through Operations
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What We Covered
Over the last 2.5 years, so many brands have struggled with lots of start-and-stop to keep operations running and supplies in stock. Between Supply Chain woes, skyrocketing costs, and scarcity of raw materials and components – many businesses have struggled with decreased YoY revenue. Not the case for LT Apparel Group, Tinuiti’s Full-service and Operations client for 6+ years. The brand saw an average of 63 percent growth on a large eight-figure annual Amazon business during the COVID period.
Richard Sutton, CEO at LT Apparel Group, and Phil Stolt, Tinuiti SVP, Retail Operations explain how they executed an Amazon strategy that covered price increases, product, inventory planning, and negotiations with Amazon to achieve such stunning success.
SVP, Retail Operations