What We Covered
Let’s be honest. A lot of marketers never saw the TikTok tsunami coming. The way we market on Social has changed forever. A few years ago, you could get away with building your business off of acquisition ads on Facebook. Given privacy changes – and the proliferation and evolving marketing of other Social platforms – those days are over. There are not many brands that have been as agile and successful in leveraging full-funnel solutions and tapping creators to drive ROAS than wellness brand and Tinuiti client, Liquid I.V.The brand’s holistic Paid Social approach through creative platform placements spanning Facebook, Instagram, Snapchat, Pinterest, Reddit, and TikTok has paid massive dividends.
Join this session with Brooke Cullison, Senior Acquisition Manager, Liquid I.V., and Avi Ben-Zvi, VP, Paid Social, Tinuiti, to learn how you can proactively adapt your marketing organization so you’re ready for the Next Big Thing in Social.