The California Consumer Privacy Act (CCPA)

EVENT ENDED: GET THE RECORDING & SLIDES

The CCPA has a big impact on the digital ecosystem, putting guidelines on personal information collection and post-data-acquisition data usage by businesses. CCPA compliance deadline commenced January 2020 and it’s critical to know how this will impact your business in order to avoid violations. If you haven’t started redoing your privacy policy, that’s your next step now that California residents have more control over what happens to their personal information that companies collect. We had a live Q&A session where we address your most burning questions and unpack the key requirements and considerations to keep in mind in order to stay compliant. See how CCPA impacts all advertisers, not just Californians.

Some topics we covered:

• The CCPA In Detail
• Who is Impacted & What Makes a Company Liable
• Recommendations to Consider for Your Next Steps
• How CCPA is Indicative of Future Changes Likely to Come From Other States