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In recent years, inﬂuencer marketing has evolved from an ancillary marketing tactic to a multi-billion dollar industry. Today’s digitally-native consumers rely on content from trusted sources to make purchasing decisions. Influencer marketing generates authenticity, is cost-effective, and builds brand presence in the long term. Tune in to see how Tinuiti helped our clients partner with influencers to raise awareness and drive sales for their products by amplifying top performing inﬂuencer content on Facebook & Instagram with paid advertisement creative. Amplification drives more engagement — and turns engagement into revenue.
Some topics we covered:
- How to turn influencers’ organic content into Paid Social ad creative
- Elements of a successful influencer campaign
- Amplify influencers’ best-performing content via Paid Social ads
- Drive engagement on social channels, Amazon, and eCommerce websites