Upcoming Virtual Series

Conquering Q4

A Holiday Planning Series for Marketers

Tuesday, August 11th –Thursday, August 13th, 2020

3 days. 11 sessions. 21 digital marketing experts.

The year’s biggest shopping days—from Cyber Week to Christmas— are just around the corner. Now is the time to test, gather audience data, and build out creative to prepare for the increased volume and competition of the holiday season. This series is the only Q4 checklist you’ll need for 2020 where we’ll cover how to build the ultimate Q4 marketing mix, budget allocation tips, channel diversification, across Marketplaces, Paid Media, and Email Marketing. Learn from Tinuiti’s experts and partners to identify opportunities and areas for improvement across your integrated media strategy to position your brand for Q4 success. Each session will have a live Q&A at the end so come prepared with questions! Can’t make it? We’ll send you the slides and recording.

Tuesday, August 11

Conquer Amazon & Marketplaces

How Technology and AI Will Take Your Q4 Strategy to the Next Level

Our Speaker:

andy taylor amazon ads researcher

Andy Tayor 

Director of Research

 

Learn how Mobius, Tinuiti’s proprietary suite of marketing intelligence and media activation technology, uses AI enabled technology to identify incremental budget expansion opportunities across marketplaces, by analyzing historical bids, budget and keyword trends and making recommendations around areas for growth for Amazon, Walmart, and eCommerce Ecosystems.

 

Amazon Operations Q4 Prep in the Light of COVID-19 & Delayed Prime Day

Our Speakers:

Nancy Hebert

Marketplace Operations Specialist

Mark Russo

Marketplace Operations Specialist

 

Many brands allow inefficient processes, lack of oversight, and poor inventory management affect their success on Amazon. Improving your operational health all starts with a better understanding of your data. After this session, you’ll be able to identify and minimize operational gaps that slow performance and cost money. Learn how you can improve your Amazon operations that are affected by COVID-19 and postponement of Prime Day. Ensure your Amazon operational foundation is set up for success with inventory management & planning, purchase order management, and warehouse efficiency.

Convert Shoppers This Q4 With a Holistic Amazon Search & DSP Strategy

Our Speakers:

Evan Walsh

Sr. Programmatic Analyst

Kevin Wellis

Specialist, Marketplace Search

 

Running Amazon search and DSP in tandem can grow your business significantly YoY. Prevent brand growth slow-down by running a full-funnel Amazon advertising strategy and discover how when working together as opposed to separately, can deliver superior results and better performance.

How Walmart Could Expand Your Business Reach in Q4

Our Speakers:

Elizabeth Marsten

Sr. Director, Strategic Marketplace Services

Brenda Ayanegui

Account Manager

 

 

Brands who are able to replicate their Amazon efforts on Walmart see about 20% of their Amazon volume in sales on Walmart. Our expert Marketplace speakers will unveil the secrets of listing your products, boosting sales, staying competitive, and how to ensure your operations and fulfillment options are in order in the Walmart Marketplace for Q4. Have your Walmart Goals and KPIs ready so you can implement these tactics to take our strategy to the next level.

Wednesday, August 12

Conquer Paid Media

How to Build Your Perfect Q4 Marketing Mix for a Holistic Holiday Strategy

Our Speaker:

Tim Hurd

Group Director, Integrated Media Strategy

 

Learn how a holistic integrated media strategy including social, display, search, and shopping can help your brand conquer its Q4 goals. Discover how the power of data, media mix modeling, and Mobius – Tinuiti’s proprietary suite of marketing intelligence and media activation technology has led to client success.

 

Boost Brand & Product Discovery with a Paid Social Diversification Strategy

Our Speakers:

Lize Keefer

Specialist, Paid Social

Magda Houalla

Director of Marketing Strategy

 

When it comes to investing in a holiday social strategy, you’ll want to consider leveraging campaigns across each platform that reach your target audience. For a holistic holiday strategy, discover opportunities to reach audiences (sometimes at lower costs) on Pinterest, Snapchat, and TikTok.

Display Video Q4 Checklist: 5 Tips for More Effective Creative

Our Speakers:

Amber Usmani

Assoc. Director Programmatic Display

Mike Bongiovanni

Director, Creative Strategy, East Coast

Mike Villalobos

Head of Performance Advertising Sales

 

How will video advertising drive your brand’s ROI during this holiday season? Let’s dive into video strategy, creative messaging and how the format will drive actions further down the funnel. Extending traditional video messaging across all screens is key to maximizing brand favorability, loyalty and ultimately sales.

Q4 Google Search & Shopping Best Practices For Advanced Strategies

Our Speakers:

Linda Yonemoto

Strategist, Shopping & Feeds

Shenise Wigfall 

Director, Paid Search

 

This holiday shopping season will be even more challenging than usual. Search and Shopping work better together. Develop a plan for Q4 that maximizes revenue-driving opportunities through a more integrated approach.

THURSDAY, AUgust 13

Conquer Email Marketing

How to Feel Confident About Your Q4 Email Campaign Plan

Our Speakers:

Jackie Rivera

Strategist, CRM & Email

Tom Buchok

CEO, Mailcharts

 

Creative will be front and center for your audience, which is why it’s essential to approach creative design from a performance perspective. Learn how to design with conversions in mind and leverage creative as a strategic differentiator. Discover how to elevate your brand’s creative and stand out in the inbox. Build a consistent visual experience with cross-channel storytelling and email marketing creative best practices.

Drive Conversions this Q4 with Preliminary Testing & Acquisition Tactics

Our Speakers:

Kelly Blevins

Strategist, CRM & Email

Mat Bingham

Director of Partnership

 

It’s essential to regularly test, learn, and optimize email campaigns to improve the experience for your subscribers. Learn how to increase your brand’s email ROI whether it be based on short-term conversions or long-term customer loyalty through different types of testing top brands are practicing. This session will cover different types of testing opportunities, including segment structure, automated campaigns, overlays, SL, offer types, and creative. Learn about each audience group individually and optimize your customer journey as a whole

Email Personalization: Go From Basic to Sophisticated This Q4

Our Speakers:

Jenny Tran

Strategist, CRM & Email

Lizzie Nirenberg

Partner Marketing Manager

 

Personalizing your emails is essential if you want people to open and interact with your messaging. This requires you to know your audience, and then tailor your copy, creative, and content to compel subscribers to take action. Learn how to go beyond first name personalization with actionable tactics that can be applied to your email program to boost conversions.