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Conquering Q4
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3 days. 11 sessions. 21 digital marketing experts.
The year’s biggest shopping days—from Cyber Week to Christmas— are just around the corner. Now is the time to test, gather audience data, and build out creative to prepare for the increased volume and competition of the holiday season. This series is the only Q4 checklist you’ll need for 2020 where we’ll cover how to build the ultimate Q4 marketing mix, budget allocation tips, channel diversification, across Marketplaces, Paid Media, and Email Marketing. Learn from Tinuiti’s experts and partners to identify opportunities and areas for improvement across your integrated media strategy to position your brand for Q4 success. Each session has have a live Q&A at the end.
Tuesday, August 11
Conquer Amazon & Walmart
Key Trends and Insights to Help Take Your Q4 Strategy to the Next Level
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Our Speaker:
Andy Tayor Director of Research
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Using data powered by Tinuiti’s proprietary technology MobiusX, we’ll walk through some of the biggest trends taking shape on Amazon as well as in the world at large that stand to shape brand strategies throughout the holiday shopping season. Learn how to make the most of your budget this Q4.
Amazon Operations Q4 Prep in the Light of COVID-19 & Delayed Prime Day
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Nancy Hebert Marketplace Operations Specialist
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Mark Russo Marketplace Operations Specialist
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Many brands allow inefficient processes, lack of oversight, and poor inventory management affect their success on Amazon. Improving your operational health all starts with a better understanding of your data. After this session, you’ll be able to identify and minimize operational gaps that slow performance and cost money. Learn how you can improve your Amazon operations that are affected by COVID-19 and postponement of Prime Day. Ensure your Amazon operational foundation is set up for success with inventory management & planning, purchase order management, and warehouse efficiency.
Convert Shoppers This Q4 With a Holistic Amazon Search & DSP Strategy
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Evan Walsh Sr. Programmatic Analyst
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Kevin Wellis Specialist, Marketplace Search
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Running Amazon search and DSP in tandem can grow your business significantly YoY. Prevent brand growth slow-down by running a full-funnel Amazon advertising strategy and discover how when working together as opposed to separately, can deliver superior results and better performance.
How Walmart Could Expand Your Business Reach in Q4
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Elizabeth Marsten Sr. Director, Strategic Marketplace Services
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Brenda Ayanegui Account Manager
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Brands who are able to replicate their Amazon efforts on Walmart see about 20% of their Amazon volume in sales on Walmart. Our expert Marketplace speakers will unveil the secrets of listing your products, boosting sales, staying competitive, and how to ensure your operations and fulfillment options are in order in the Walmart Marketplace for Q4. Have your Walmart Goals and KPIs ready so you can implement these tactics to take our strategy to the next level.
Wednesday, August 12
Conquer Paid Media
How to Build Your Perfect Q4 Marketing Mix for a Holistic Holiday Strategy
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Our Speaker:
Tim Hurd Group Director, Integrated Media Strategy
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Learn how a holistic integrated media strategy including social, display, search, and shopping can help your brand conquer its Q4 goals. Discover how the power of data, media mix modeling, and Mobius – Tinuiti’s proprietary suite of marketing intelligence and media activation technology has led to client success.
Boost Brand & Product Discovery with a Paid Social Diversification Strategy
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Lize Keefer Specialist, Paid Social
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Magda Houalla Director of Marketing Strategy
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When it comes to investing in a holiday social strategy, you’ll want to consider leveraging campaigns across each platform that reach your target audience. For a holistic holiday strategy, discover opportunities to reach audiences (sometimes at lower costs) on Pinterest, Snapchat, and TikTok.
5 Top Tips to Leverage Video for a More Effective Q4 Display Strategy
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Amber Usmani Assoc. Director Programmatic Display
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Mike Bongiovanni Director, Creative Strategy, East Coast
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Mike Villalobos Head of Performance Advertising Sales
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How will video advertising drive your brand’s ROI during this holiday season? Let’s dive into video strategy, creative messaging and how the format will drive actions further down the funnel. Extending traditional video messaging across all screens from OTT to outstream video and YouTube is key to maximizing brand favorability, loyalty and ultimately sales.
Q4 Google Search & Shopping Best Practices For Advanced Strategies
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Linda Yonemoto Strategist, Shopping & Feeds
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Shenise Wigfall Director, Paid Search
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This holiday shopping season will be even more challenging than usual. Search and Shopping work better together. Develop a plan for Q4 that maximizes revenue-driving opportunities through a more integrated approach.
THURSDAY, AUgust 13
Conquer Email Marketing
How to Feel Confident About Your Q4 Email Content & Campaign Plan
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Jackie Rivera Strategist, CRM & Email
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Tom Buchok CEO, Mailcharts
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Creative will be front and center for your audience, which is why it’s essential to approach content design from a performance perspective. Learn how to design with conversions in mind while leveraging creative and a strategic campaign plan. Discover how to elevate your brand’s calendar and campaign plan stand out in the inbox. Build a consistent visual experience with cross-channel storytelling and email marketing content best practices.
Drive Conversions this Q4 with Preliminary Testing & Acquisition Tactics
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Kelly Blevins Strategist, CRM & Email
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Mat Bingham Director of Partnership
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It’s essential to regularly test, learn, and optimize email campaigns to improve the experience for your subscribers. Learn how to increase your brand’s email ROI whether it be based on short-term conversions or long-term customer loyalty through different types of testing top brands are practicing. This session will cover different types of testing opportunities, including segment structure, automated campaigns, overlays, SL, offer types, and creative. Learn about each audience group individually and optimize your customer journey as a whole
Email Personalization: Go From Basic to Sophisticated This Q4
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Jenny Tran Strategist, CRM & Email
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Lizzie Nirenberg Partner Marketing Manager
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Personalizing your emails is essential if you want people to open and interact with your messaging. This requires you to know your audience, and then tailor your copy, creative, and content to compel subscribers to take action. Learn how to go beyond first name personalization with actionable tactics that can be applied to your email program to boost conversions.