Email is the most mature digital marketing channel there is. With its unbeatable ROI, it’s no wonder email has been able to stand the test of time. AOV is a critical metric for all data-driven businesses to keep track of if they want to scale their profits and revenue growth. Knowing the average dollar spend of each order placed across your business channels can help you plan pricing and marketing strategies to then increase email ROI. Learn the strategies that top brands are using to increase AOV and ROI via email with optimized campaigns, sophisticated flows, and how to measure the right KPIs.