View On Demand

Optimizing Your Holiday Emails

Last-Minute Tips for Black Friday and Cyber Monday

What we covered:

What you can still do to optimize your email strategy for the holidays ー and what you should plan on doing for next year
Data-driven personalization tips that go beyond and have been proven to work
How to ensure you still have a targeted email approach in the wake of mobile privacy changes
Brand new case studies from brands who saw vast improvements in their email campaign results

The challenges for marketers this holiday season are formidable: Shoppers are planning to start making their purchases earlier and privacy changes may impact the results you rely on for planning and measurement. Not to mention the perennial challenge of breaking through the messaging deluge to get your customers’ attention during the holiday season.

Despite these challenges, there are proven ways to refine and optimize your email strategy to land your message with your ideal customers at the right times and in the right places.

In this webinar, we partnered with email marketing and design experts Zembula and discussed how you can optimize your email marketing in sends leading up to and during the holiday season and see great results.

Our Speakers

Emily Clarkson

Director, CRM & Email

Tinuiti

Robert Haydock

CEO