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Prime Day 2022 Recap

Tinuiti’s Take on the Biggest Lessons

What we covered:

How macroeconomic trends played out on Prime Day, including the impact of inflation and sales volume on consumer buying
Hot off the press: How spend growth, CPCs, and ad costs changed during Prime Day 2022
Expert advice on how to apply Prime Day learnings to your Amazon business

Prime Day has become not only a mega event for consumers but two days of frenzied ad spend for Amazon sellers and vendors. But the burning question is – will 2022 be the first time we see a plateau?

In this 30-minute webinar, our experts dissected everything we learned from Prime Day 2022, including how inflation and other market forces affected spending, how sales events on other marketplaces affected Prime Day, key takeaways to improve your Amazon business, and the big question of whether brands should continue making large investments in Prime Day?

Our Speakers

Andy Taylor

VP, Research

Tinuiti

Ben Gemkow

Team Strategist, Marketplaces