View On Demand
Social Commerce from Facebook to TikTok
How to Take Full Advantage with an Insights-Based Strategy
Register to View On Demand:
What we covered:
- A comprehensive survey of the social commerce landscape
- The increasing consumer demand for a frictionless shopping experience
- How to drive growth by taking your audience from inspiration to purchase by enhancing your social commerce capabilities
- Specific products and features offered by the most popular platforms, including Instagram, Snapchat, TikTok, and Pinterest
- How to find the highest intent users for your brand and get them across the finish line to complete a purchase
- Proven ways brands are using first party data to build deeper relationships with audiences on social platforms and convert them to purchasers
Social commerce should be at the forefront of every marketer’s mind in 2022.
We covered everything you need to know, including the most important ways to engage with this new form of commerce, a rundown of the platforms and features that are critical to utilize, and the success our clients are seeing. Plus, we partnered with predictive audiences tool Black Crow to discuss how to use audience prediction tools and data insights to inform your social commerce strategy and ensure you convert your audience.
Our Speakers
Lize Keefer
Strategist, Paid Social
Richard Harris
CEO + Founder