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A WISE Segmentation Approach to Google Smart Shopping Ads
How to Master Smart Shopping with Advanced Segmentation
to Secure Effective ROI
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Some topics we’ll discuss:
- Pros & Cons of Google Smart Shopping
- Google Smart Shopping vs. Standard Shopping
- Bundling Image Types for Various Ad Placements
- Unpacking our WISE Approach: Unique & Advanced Product Segmentation
- Client Smart Shopping campaign examples
Smart Shopping is a fairly new campaign type within Google Ads—way more than just Google Shopping. It expands your feed across the Google Ad Network, which includes YouTube and Gmail. But don’t give Google full control. Get WISE with strategic product segmentation for your Smart Shopping campaigns.
Tinuiti has tested, reiterated, and solved the best solution to leverage the full power of Smart Shopping: a WISE approach. Join us to learn our secret sauce and how this addition to your ecommerce strategy will secure your most efficient ROI.
Our Speakers
Lewis Brannon
Senior Paid Media Manager, Growth Media
Mia Baptista
Growth Media Specialist