As an ecommerce giant, Amazon has an incredible wealth of first-party data about shoppers. Amazon DSP (demand-side platform) lets you leverage that data to build audiences and target Amazon shoppers based on their behavior and interests. You can now use the Audience Builder on Amazon DSP to create retargeting audiences based on shoppers’ interactions with […]
When R+Co first launched on Amazon their products flew off the shelves. They were operationally healthy and had amazing reviews. But after a while, things began to slow down a bit. The Tinuiti and R+Co teams had to go back to the drawing board and ask themselves: What is it that we’re not doing? What […]
When R+Co first launched on Amazon their products flew off the shelves. They were operationally healthy and had amazing reviews. But after a while, things began to slow down a bit. The Tinuiti and R+Co teams had to go back to the drawing board and ask themselves: What is it that we’re not doing? What […]
With over nine million marketplace sellers across Amazon, it’s becoming increasingly difficult for brands to stand out—even as today’s consumers shop online more every day. And if you’re not actively engaging and re-engaging your potential customers, your competitors will be. The good news? Advertising to the audiences available within the Amazon Demand-Side Platform (DSP) can […]
Advertising with the Amazon Demand-Side Platform (DSP) can help increase your brand awareness both on and off Amazon — including across the wide range of Amazon’s owned and operated sites and apps. In this post, we’ll cover eight of Amazon’s owned and operated sites and apps with ad placements available through Amazon DSP. But first, […]