About Us

Elite SEM, a performance-driven digital marketing firm founded on search engine marketing and based in New York City, is founded. The mission was to create an agency that would disrupt the standard agency model of ‘churn and burn’ and exemplify a true ‘people-first’ culture. Why? Because when our people are happy, our clients are happy, which means we all grow together.

Zach Morrison joins as founding member.

The company establishes a unique meritocratic business model, virtually unheard of in the agency world –providing Equity for All and rewarding teams for their clients’ success through our unique Rev Share model.

The company grows in lock-step with the shifting needs of brands within the fast-changing digital landscape. Inevitably expanding beyond its roots in search engine marketing, the firm steadily carves out new divisions including SEO, Shopping & Feed, Display, Paid Social, CRO, and Analytics.

The start of the new decade marks the first time (of many to follow) Inc. puts the company on its prestigious list of the fastest-growing privately held businesses in the United States.

The company wins Ad Age’s Small Agency of the Year award.

America’s favorite morning show does a national feature story on the company’s stand-out culture and is named one of Inc.’s Best Workplaces. The company partners with private equity investment firm Mountaingate Capital to accelerate its continued growth. Also the first year (of many) Tinuiti is named to Inc. Magazine’s Annual List of Best Workplaces.

The company acquires ORIONCKB, an industry leader in paid social advertising, followed by Email Aptitude, an established CRM and email provider, and CPC Strategy, a leading Amazon agency, in 2019.

The official rebrand to Tinuiti. The new name is borne of three qualities that shaped the agency as a leader in the digital marketing world: Acuity, Ingenuity, Continuity.

Tinuiti neither lays off nor furloughs a single employee during the COVID-19 pandemic, cross-training employees to move into new roles, where necessary.

Tinuiti acquires the leading purchaser of digital streaming media, Bliss Point Media, a Santa Monica-based company with patented machine-learning technology to accurately measure and optimize streaming media. Tinuiti also acquires Amazon operations specialist agency, Ortega Group. Partners with New Mountain Capital, a leading growth-oriented investment firm, to accelerate further expansion.

The company launches its first-ever brand campaign. The provocative omnichannel digital campaign, called “Rethink. Performance” challenges CMOs to shift their perspectives around some of the industry’s most hot-button issues, from data privacy to walled gardens.

Zach Morrison lands on Ad Age’s 40 under 40 List for 2021, joining a slate of 39 other talented individuals instrumental in advancing the advertising industry in a demonstrable way.

Tinuiti becomes the first independent performance marketing firm to win the Microsoft Global Agency of The Year award. Tinuiti also nabs Google Premier Partner of the Year Award in International Growth.

Full-Funnel social is officially unlocked with the acquisition of Ampush, a leader in social, bringing into the portfolio distinctive end-to-end creative and measurement capabilities that leverage data through industry-differentiated technology.

Tinuiti was a Talent Over Geography company long before the pandemic upended offices. Never one to rest on its laurels for innovating on culture, Tinuiti redefines the workplace of the future with the launch of Project Connection, designed to foster friendship and collaboration in an out-of-office world.