Tinuiti Reveals Tinuiti Live 2026 Agenda, Opens Livestream Access for “The Orchestration Era”
NEW YORK, NY — April 23, 2026 — Tinuiti, the leading independent media agency, today announced its agenda for Tinuiti Live 2026 and opened registration for its livestream experiences, giving marketers everywhere access to the agency’s flagship event. This year’s theme, “The Orchestration Era: Bridging Human Strategy & Agentic Execution,” explores the shift from manual marketing to a model where AI-powered execution and human strategy work in sync to drive measurable growth.
Register for Tinuiti Live 2026 livestream here.
The ambitious 2026 agenda features a mix of technical deep dives, hands-on workshops, creative fireside chats, and strategic panels designed for modern marketing leaders navigating increasing complexity across audience, media, measurement, and creative.
Agenda highlights include:
- Morning Keynote Conversation: The Orchestrator: The New Rules of Brand & Performance Growth
- Marisa Thalberg, EVP, Chief Customer and Marketing Officer at Catalyst Brands (Aeropostale, Brooks Brothers, JCPenney, Lucky Brand, Nautica) will share how to lead through complexity with clarity—outlining what it takes to drive long-term value in an era where brand and performance must operate as a single system.
- Mainstage: Audience – Connecting Insight to Creative & Media Decisions
- Audience is no longer just a targeting setting—it’s the strategic signal shaping every creative and media decision. This session explores how brands translate audience intelligence into action, connecting human intent with machine-scale execution.
- Mainstage: Media – Connecting Brand Investment to Business Impact on YouTube
- Experts from Tinuiti and Google will examine how YouTube is evolving into a central coordination layer across video, TV, and digital – helping brands connect upper-funnel investment to measurable business outcomes.
- Afternoon Keynote Conversation: Turning Fandom into Cultural Moments
- Television personality, author, and The Golden Life cast member Dorinda Medley joins NBCUniversal and Tinuiti to share how she’s built a lasting fandom and stayed authentically connected to audiences on and off screen. The conversation will set the stage for NBCUniversal to explore how brands can tap premium content, fan communities, and real-world experiences to drive buzz, connection, and measurable growth.
The livestream will feature select keynotes and mainstage sessions, giving virtual attendees direct access to Tinuiti’s latest thinking on AI, media, and growth.
In-person attendees will orchestrate their own midday through breakout tracks, including an Applied AI workshop on “vibe coding” and agentic tools, a Creative Diagnostic session to uncover media-agnostic growth opportunities, and partner-led “Quick Takes” featuring Snapchat, Reddit, and AppLovin.
Modern CMOs are under immense pressure to drive growth at a speed that outpaces traditional manual models. Tinuiti Live solves for that challenge—showing how the orchestration of human creativity and AI-driven execution accelerates decision-making and reduces waste. As a media agency, we have the flexibility to integrate audience, creative, media, and measurement into one cohesive system. This event is about equipping leaders with the tools they need to navigate the most significant shift in marketing in a generation.
Jeremy Cornfeldt, President, Tinuiti
Tinuiti Live arrives amidst significant momentum for the agency following the recent appointment of Abbey Klaassen as Chief Executive Officer. This new chapter is underscored by a string of high-profile wins, including being named Full-Funnel Agency of Record for Carter’s, Inc. and leading the agency’s largest-ever client cohort—featuring brands like e.l.f. Beauty, Instacart, and Liquid I.V.—through major cultural flashpoints like Super Bowl LX and the Winter Olympics.
For more information on the agenda or to register for the livestream, visit: https://tinyurl.com/4w4jsvhv.
About Tinuiti
Tinuiti is a media agency that not only builds brands, but architects business outcomes. Guided by its mission to “Love Growth. Hate Waste.”, Tinuiti creates immediate and lasting growth for clients. At the center is Tinuiti’s Bliss Point Marketing Operating System, the ultimate brand and performance unifier, which fuels decisions across Audience, Creative, Media and Measurement. This approach allows Tinuiti to treat each client’s business like its own—making smarter decisions, faster, and with greater accountability. With over $4.5 billion in media under management and 1,200 employees across the U.S., Mexico and EMEA, Tinuiti delivers measurable impact for leading brands. For more information visit https://tinuiti.com/.
