Introducing Amazon Sponsored Products
As expected, Amazon Sponsored Products for vendors is now out of beta and officially available.
According to a recent announcement by Amazon Marketing Services, “We are excited to announce the launch of Sponsored Products, a new advertising solution from Amazon Marketing Services. You can now create product-specific, keyword-targeted ads to help shoppers discover your products and drive sales at Amazon.com.”
Some of the main advantages of AMS Sponsored Products include:
- Only pay when shoppers click your ads
- Keyword-targeted ads display in search results and on product detail pages
- Effectively measure ROI with sales reporting
What is Amazon Sponsored Products?
Amazon Sponsored Products use targeted ads to give vendors more control over product merchandising on Amazon.com by boosting the visibility of their products when shoppers search for keywords you bid on.
They pay a fee for this service only when an Amazon shopper clicks their ad to go to the detail page where the offer is listed.
Why Should Vendors Use Sponsored Products?
According to Amazon, targeted ads help vendors to increase product visibility, for new offers, unique selections, offers with low glance views, clearance items, and seasonal promotions.
Your ads are eligible for display in a variety of ad placements on Amazon.com. Ads appear below search results, in the right column on search results pages, and in an ad placement on detail pages.
Ads may also appear on both mobile and tablet browsers. Over time, the service might expand to other placements across Amazon.com.
Impact for Vendors & Third Party Sellers Using Sponsored Products
“Sponsored Products is one of the most powerful tools in an Amazon seller’s arsenal for enhancing the discoverability of their product catalog,” Pat Petriello Senior Marketplace Strategist at CPC Strategy said.
“With Sponsored Products, third party sellers and vendors alike have the opportunity to get their products on the first page of the Amazon SERP for search terms which drive conversions.”
“Making sure your products are getting found on Amazon is key for success and properly leveraging Sponsored Products is essential to maximize your visibility on the Amazon marketplace.”