AMS Strategy For Amazon Vendors

Amazon Marketing Services (AMS) offers effective tools to help vendors stand out against their competitors and drive traffic to product detail pages and branded pages.

Try Our New Amazon Marketing Services Tool

As vendors know, every click does not equal a purchase – so it is important to understand how to leverage AMS to its full potential.

The primary benefit of using AMS over other services, is that it gives sellers/advertisers a direct opportunity to get their products and brand in front of additional in-market shoppers on

Specifically, the ability to target individual product detail pages gives sellers an opportunity to introduce their products directly alongside competitor products when consumers are at the last stage prior to conversion.

Amazon Marketing Services (AMS) is an advertising solution for Amazon vendors to enhance their brand discoverability and drive demand for their products sold on through:

    • Headline Search Ads
    • Sponsored Products
    • Product Display Ads


In the video below, Pat Petriello, Senior Marketplace Strategist at CPC Strategy explains:

  • What is Amazon Marketing Services (AMS)
  • Product-based targeting vs. Interest-based targeted
  • How to Leverage Headline Search Ads To Increase Visibility
  • The Relationship Between Keywords & Ad Copy
  • How to Target Your Competitors with Product Display Ads


Additional AMS Strategy For Amazon Vendors

Optimizing Your Amazon Sponsored Products Strategy – Video
How AMS Helped Grow Sawyer Products’ Amazon Sales
Amazon Sponsored Products Launch – Available for Vendors in Amazon Marketing Services
What is Amazon Media Group?


Get the latest digital marketing insights and trends delivered straight to your inbox.

*By submitting your Email Address, you are agreeing to all conditions of our Privacy Policy.