Engine News: Amazon Product Ads Increases Minimum Bids in 60 Categories
Amazon released this statement today:
“Dear Advertiser,
On August 27, 2013, Amazon Product Ads will be increasing the minimum bids in 60 bidding categories. We will not be changing the minimum bids in the remaining 114 categories.
In the 60 impacted bidding categories, we will automatically set your category-level bids to the new minimums. We will do this for your category-level bids that are at or above the current minimums and below the new minimums. We will not change your category-level bids that are above the new minimums or SKU-level bids that you have set using your product feed. You should review and update all SKU-level bids in the impacted categories before August 27, 2013.
If you do not want us to set your category-level bids to the new minimums, you can opt out of this change in Seller Central (Product Ads log in required). Just look for the “Minimum Bid Increases on August 27, 2013” notice at the top of any page.
Ads for products in the impacted categories will not be eligible for impressions as of August 27, 2013, if you opted out of automatic bid adjustment and your category-level or SKU-level bids are below the new minimums.
Please review the Setting Bids help page or contact our Seller Support team(Product Ads log in required) if you have any questions about adjustments to the minimum bids.
Thank you,
Amazon Product Ads“
Merchants, if you haven’t done so already, be sure to check in to the Amazon Seller login ASAP. It’s crucial that you monitor your budget when bid increases come around.
The last thing you want is to go over budget and have your campaign stalled because you didn’t know about the increased CPCs.
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