How to Sell on Amazon UK

By Tinuiti Team

One of the best things about selling on Amazon UK is that you don’t just get access to all of’s shoppers.

With just the click of a button, you can post your products to all five European-based marketplaces at once, including:

It’s a great way to boost your visibility instantly, without doing a ton of extra work.

Amazon also helps with fulfillment, managing your taxes and shipping costs and creating a customized selling plan (all for an added fee, of course).

Are you thinking of taking your products global? Want to learn how to sell on Amazon UK and beyond? Then keep on reading.




How to Sell on Amazon UK: The Basics

When you sell on Amazon UK — also called “Amazon Marketplace” — you fall into one or two categories: casual or professional.

Casual sellers sell 35 or fewer products per month and only pay a completion and referral fee for each sale.




Professional sellers, on the other hand, are higher volume.

They sell 35 products are more, have access to bulk listing tools and pay a monthly subscription fee for Amazon’s infrastructure, which includes one marketplace (just co.UK) or all five EU ones (listed above). These sellers also have completion and referral fees as well.




Amazon UK FAQ:

If you’re just now looking into Amazon UK and the possibilities it offers, you likely have some questions and concerns. You’re not alone.

Check out the FAQ below to find your answer.

1. How Much Does it Cost to Sell on Amazon UK?

For casual sellers (less than 35 products per month), you pay £0.75 per product. For more than 35 items, your subscription fee is £25 per month, excluding VAT. Fulfillment by Amazon services also cost extra. You can use this calculator to get a feel for what your costs might be.


2. What Do I Need to Know About Other Currencies?

Since you’ll need to accept payment from European customers, you’ll need to support their currency types as well.

Your best option here is to either open a bank account in the countries you’ll be selling in or to use a tool like TransferWise to switch between currencies.

If you try to use your domestic bank account, Amazon will charge conversion fees for each deposit — and that can get expensive fast.




3. How Do I Get Started with UK Amazon?

You’ll first need to get a UK-based credit card and billing address with which to pay your Amazon UK fees. You’ll also need to provide bank account information, your phone number, an email address and your VAT number if your company is registered for one. You’ll then go through the registration process and get your Seller Central set up.

You’ll also have to choose your classification (casual or professional) and then register your products. If you’re a pro seller, you can use the bulk listing tool to enter your EAN, ISBN or UPC codes and register your products that way.

To speed up the process of listing each product, you should also have your images ready and prepped to go. They must be TIF or JPEG format and at least 1280 pixels on their longest side. Each file name should have the Amazon product identifier in it as well.




Amazon UK Best Practices

To see success with selling on Amazon UK, be sure to use your seller tools to your advantage.

Leverage the pricing tools in Seller Central and compare your listings to other products on the marketplace. You should also watch your Amazon analytics to gain insights into your audience and sales trends.

Amazon Seller Central UK also offers access to advertising opportunities and Amazon Pay — a tool you can use to accept payment on your own and third-party websites. This is also where you’ll manage orders and customer communication, so check it often.

A Note From The Experts:

Amazon’s European Fulfillment Network (EFN) is a powerful way to reach customers across Europe from a single marketplace account,” Pat Petriello, Marketplace Manager at CPC Strategy said in a recent interview.


pat petriello


“Amazon will handle picking, packing, and shipping your products across Europe from a single pool of inventory without you having to worry about importing or customs for each nation within the EFN.”

It’s important to note that market reach is not limited to these countries — Amazon customers come from 178 countries around the world. By expanding globally with Amazon’s international marketplace, the number of potential customers increases from 100 million in the U.S. to 250 million worldwide.




If retailers are already selling in one European marketplace, such as, and are looking to expand to other European international marketplaces in Germany, Italy, Spain, and/or France, Amazon European Marketplaces allows businesses to expand without having to set up individual accounts in each new country. This account option allows retailers to handle operations in all European markets from one central account.

Seeking more information? You can always reach out to Amazon’s business development team for help using this form here.

Have more questions about how to sell on Amazon UK? Email [email protected].

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