Google Search: How Does It Work? [Infographic]
Google has captured over two-thirds of the search engine market share by providing the most relevant search engine results to its user base. Due to its popularity, companies around the world aim to rank highly in its SERPs to lure prospective customers to their sites. However, they often fail due to their inability to understand the Google Search Engine Algorithm. The infographic below highlights the basics of the Google Search Engine Algorithm.
Some key takeaways:
- Google bots crawl the web for new content and index it within seconds. They avoid crawling webpages that use the robots.txt command or links with the “nofollow” attribute.
- The Google algorithm uses links and domain age to assess the authority of a domain, which is an important ranking factor.
- Google uses a variety of filters to remove spammy domains. They also requests reports from users to assist them.
- Google assigns higher rankings to trusted domains that provide content relevant to their specific keywords.
- Google updates its algorithm frequently to fight spam and improve the quality of its listings.
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