Google Search: How Does It Work? [Infographic]

By Tinuiti Team

Google has captured over two-thirds of the search engine market share by providing the most relevant search engine results to its user base. Due to its popularity, companies around the world aim to rank highly in its SERPs to lure prospective customers to their sites. However, they often fail due to their inability to understand the Google Search Engine Algorithm. The infographic below highlights the basics of the Google Search Engine Algorithm.

Some key takeaways:



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