How Are People Shopping Online This Holiday? Top Ecommerce Statistics [Infographic]

By Tinuiti Team

Americans are expected to spend $72.4 billion shopping online for the holidays this year. Savvy businesses are looking for different ways to optimize their online sales.

This infographic from ShortStack highlights a number of tips they can consider. Here are some holiday ecommerce statistics to keep in mind:

Ecommerce Q4 holiday shopping


A growing number of consumers are using the Internet for holiday shopping, particularly in receiving the best deals.

Online Shoppers are also highly influenced by social media content and conduct a lot of research on their mobile devices. Is your online store able to provide the most price competitive products to shoppers who are shopping online across devices?

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