Americans are expected to spend $72.4 billion shopping online for the holidays this year. Savvy businesses are looking for different ways to optimize their online sales.

This infographic from ShortStack highlights a number of tips they can consider. Here are some holiday ecommerce statistics to keep in mind:

Ecommerce Q4 holiday shopping


  • 59% of consumers would be more likely to purchase from a social networking site if they received an exclusive discount.
  • 56% would be more likely to purchase on a social networking site if they received a daily deal
  • 30% of customers have made a purchase based on engagement with a social networking site
  • The average consumers will complete 44% of their holiday shopping online.
  • 40% will search online for the best deals
  • 69% will use their smartphones for holiday shopping
  • 33% are more likely to use their smartphone for information than speaking with a store employee

A growing number of consumers are using the Internet for holiday shopping, particularly in receiving the best deals.

Online Shoppers are also highly influenced by social media content and conduct a lot of research on their mobile devices. Is your online store able to provide the most price competitive products to shoppers who are shopping online across devices?

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