An In-Depth Review of the 10 Best Online Payment Solutions

By Tinuiti Team

If you’re selling goods or services online, you need a way to get paid online. Luckily, with the rise of omnichannel commerce, online payment processing has become more advanced, secure, and seamless.

There are a number of payment solutions for online business owners to add to their ecommerce stores. Here are 10 of the best gateways and digital wallets in the online payments ecosystem today.

10 Best Online Payment Solutions


From legacy players like Authorize.Net and PayPal to newcomers and digital wallets like Google Wallet and Apple Pay, there are payment methods and gateways to fit your every business need.


1. Stripe


One of the most popular online payment solutions, Stripe allows both businesses and individuals to receive online payments easily and securely. Stripe’s online payments API provides the technology, banking infrastructure, fraud prevention, and app integrations to create a secure and seamless payment experience for online shoppers.

Stripe integrates with pretty much all of the leading ecommerce platform, including Shopify, BigCommerce, and Squarespace, making it a simple, convenient solution for many ecommerce merchants.


2. PayPal

When you think “online payments,” PayPal is probably the first service that comes to mind. One of the first and most prolific payment solutions, PayPal offers a variety of tools for online merchants to accept payments.

The ubiquitous yellow “Pay with PayPal” button is just one of many of the payment giant’s offerings, which also include PayPal Checkout, PayPal Payments Pro, and more.

If you don’t choose PayPal as your payment processor, you should still offer it as a payment option. With over 17 million businesses using PayPal and over 254 million consumers with active PayPal accounts, it’s clear that the brand has become synonymous with ecommerce transactions.


3. Square



More traditionally known a point-of-sale processor, Square changed the game for small business owners with its tiny, portable magstripe reader. However, Square more recently introduced an online payments platform.

Their online payments API allows ecommerce businesses to accept payments securely and easily while customizing the checkout experience.

With a $65B payments ecosystem, Square is quickly becoming a household name in ways to pay. It’s a particularly good choice for businesses who also use Square to accept payments in their brick-and-mortar locations since it keeps everything organized and streamlined through one provider.


4. Amazon Pay


Amazon Pay is an online payment method that uses the stored payment methods in a customer’s Amazon account to check out online without requiring additional information or data entry.

Ecommerce businesses can add Amazon Pay to their website through the Amazon Payments SDK. If you use one of Amazon’s premier partners — Shopify, BigCommerce, Magento, or Zuora — to sell online, it takes just a few clicks to add the button to your site.

Amazon Pay is a great option for merchants looking to increase conversions and boost customer loyalty by offering a seamless, secure payment option on your checkout.

To learn more about the benefits of using Amazon Pay, check out “The Complete Guide to Amazon Pay.”


5. Apple Pay

Apple Pay is another digital wallet that has become more and more popular with online shoppers — especially those who shop on their iPhones.

Apple Pay is easy for merchants to add to their stores and offers a simple and secure way to pay with the devices they already use every day.

If your target customers are avid Apple product users, adding Apple Pay is a no-brainer; the payment method allows them to pay with a single touch within apps or websites when using Safari.


6. Braintree Payments




A PayPal Service, Braintree’s payment processing gateway allows online merchants to accept the payment methods they want to pay with, including PayPal, Venmo, credit and debit cards, and popular digital wallets, including Apple Pay.

Braintree processes payments for some of the world’s largest online brands, including Uber, StubHub, and Airbnb.

Braintree is a smart choice both for ecommerce merchants who want to create a seamless and secure checkout with just a few lines of code, and for those who want to create a more customized user experience through their Custom UI.


7. Adyen


Adyen is one of the most global payment solutions, allowing businesses in hundreds of countries to accept ecommerce, mobile, and point-of-sale payments — all through one platform.

With €108 billion in processed volume in 2017 and an IPO in June 2018, Adyen’s rapid growth makes it one of the biggest players in the international payment processing space.

Adyen’s payment platform can benefit more mature businesses looking to expand into new countries, manage risk, increase conversions using data, and more.


8. Authorize.Net


Founded in 1996, Visa-owned Authorize.Net is one of the oldest online payment providers. Its service allows customers to enter credit card and shipping information directly onto a web page, rather than being redirected to a third-party site.

Merchants using Authorize.Net can accept a wide variety of payment methods on their ecommerce store, including Visa, MasterCard,  Discover, American Express, JCB, PayPal, Visa Checkout, Apple Pay, and ACH.

Authorize.Net is a better choice for more engineering-savvy businesses who have the resources to fully leverage its API features, including those that enable accepting transactions, storing customer data, fraud management, and much more.


9. Google Pay


Another digital wallet, Google’s version of Apple Pay allows shoppers to store credit cards, debit cards, and even loyalty and gift cards to their Google account. Google Pay is free for businesses to add to checkout and for customers to use.

The Google Pay API allows merchants to get paid within a week, and implementation takes just a few days. Meanwhile, customers can pay directly from their browser.

With hundreds of millions of cards saved to Google Accounts, adding Google Pay is a no-brainer for businesses looking to access as many online shoppers as possible.


10. 2Checkout


2Checkout is another payment gateway that enables ecommerce merchants to accept and process online payments.

Beyond global payments, 2Checkout’s Avangate Monetization Platform also offers subscription billing, global tax and financial services, risk management and compliance, and more.

2Checkout’s robust offering is a good choice for merchants looking for an all-in-one solution for all things payments, revenue, and finance. While it also integrates with major shopping carts, 2Checkout is less customizable than Stripe and Braintree.

For more information on online payments, email [email protected]

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