This morning, the CSE Pronto has just released their increased bid rates to reflect the traffic-heavy Holiday season.  The temporary raises are effective starting November 5th, 2012, lasting until January 14, 2013.  

No action is required on behalf of online merchants, as the rates will be implemented automatically. You can check out the full list of adjustments below.  Percents reflect the added-on percentage of Pronto’s existing minimum CPC.  Check out their existing rate card here (ex. minimum Apparel-Luggage bid gets raised from $.40 to $.48 ):

Apparel – Accessories 20%
Apparel – Clothing

20%

Apparel – Luggage

20%

Apparel – Other Accessories

17%

Apparel – Other Apparel

20%

Apparel – Shoes

20%

Apparel – Sunglasses

17%

Arts & Entertainment – Arts & Crafts Supplies

17%

Arts & Entertainment – Books

17%

Arts & Entertainment – Hobbies & Collectibles

17%

Arts & Entertainment – Movies

17%

Arts & Entertainment – Music

17%

Arts & Entertainment – Musical Instruments

17%

Arts & Entertainment – Other Arts & Entertainment

17%

Arts & Entertainment – Sheet Music

17%

Arts & Entertainment – Toys

20%

Arts & Entertainment – Video Game Consoles & Accessories

20%

Arts & Entertainment – Video Games

20%

Automotive – Automotive

0%

Baby – Baby Care

20%

Baby – Baby Carriers

20%

Baby – Car Seats

20%

Baby – Cribs

20%

Baby – Other Baby

20%

Baby – Strollers

20%

Electronics – Audio Accessories

17%

Electronics – Batteries

17%

Electronics – Camera Accessories

17%

Electronics – Cameras

17%

Electronics – Car Audio

17%

Electronics – Cellular Phones

17%

Electronics – Communication Accessories

17%

Electronics – Computers

17%

Electronics – DVD Players & VCRs

17%

Electronics – Desktop Accessories

17%

Electronics – Electronic Devices

17%

Electronics – Hardware

17%

Electronics – Home Audio

17%

Electronics – Laptop Accessories

17%

Electronics – Monitors

17%

Electronics – Other Electronics

17%

Electronics – PDAs

17%

Electronics – Portable Audio

17%

Electronics – Printers

17%

Electronics – Radio Communications

17%

Electronics – Software

17%

Electronics – Telephones

17%

Electronics – TVs

17%

Flower & Gifts – Flowers & Plants

17%

Flower & Gifts – Food & Wine

17%

Flower & Gifts – Gifts

20%

Health & Beauty – Cosmetics

17%

Health & Beauty – Fragrance

17%

Health & Beauty – Health Aids

17%

Health & Beauty – Personal Care

17%

Home & Garden – Bed & Bath

20%

Home & Garden – Furniture

17%

Home & Garden – Home Decor

17%

Home & Garden – Large Appliances

0%

Home & Garden – Lawn & Garden

0%

Home & Garden – Small Appliances

17%

Jewelry – Jewelry

20%

Jewelry – Watches

20%

Office – Ink & Toner

0%

Office – Office Furniture

0%

Office – Office Supplies

0%

Other – Other Products

0%

Pets – Pets

0%

Sports & Outdoor – Dog Sledding

0%

Sports & Outdoor – Fitness Equipment

0%

Sports & Outdoor – Individual Sports

0%

Sports & Outdoor – Outdoor & Recreation

0%

Tools & Hardware – Home Improvement

17%

Tools & Hardware – Tools & Hardware

17%

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