Pronto Releases 2012 Holiday Rates
This morning, the CSE Pronto has just released their increased bid rates to reflect the traffic-heavy Holiday season. The temporary raises are effective starting November 5th, 2012, lasting until January 14, 2013.
No action is required on behalf of online merchants, as the rates will be implemented automatically. You can check out the full list of adjustments below. Percents reflect the added-on percentage of Pronto’s existing minimum CPC. Check out their existing rate card here (ex. minimum Apparel-Luggage bid gets raised from $.40 to $.48 ):
| Apparel – Accessories | 20% |
| Apparel – Clothing |
20% |
| Apparel – Luggage |
20% |
| Apparel – Other Accessories |
17% |
| Apparel – Other Apparel |
20% |
| Apparel – Shoes |
20% |
| Apparel – Sunglasses |
17% |
| Arts & Entertainment – Arts & Crafts Supplies |
17% |
| Arts & Entertainment – Books |
17% |
| Arts & Entertainment – Hobbies & Collectibles |
17% |
| Arts & Entertainment – Movies |
17% |
| Arts & Entertainment – Music |
17% |
| Arts & Entertainment – Musical Instruments |
17% |
| Arts & Entertainment – Other Arts & Entertainment |
17% |
| Arts & Entertainment – Sheet Music |
17% |
| Arts & Entertainment – Toys |
20% |
| Arts & Entertainment – Video Game Consoles & Accessories |
20% |
| Arts & Entertainment – Video Games |
20% |
| Automotive – Automotive |
0% |
| Baby – Baby Care |
20% |
| Baby – Baby Carriers |
20% |
| Baby – Car Seats |
20% |
| Baby – Cribs |
20% |
| Baby – Other Baby |
20% |
| Baby – Strollers |
20% |
| Electronics – Audio Accessories |
17% |
| Electronics – Batteries |
17% |
| Electronics – Camera Accessories |
17% |
| Electronics – Cameras |
17% |
| Electronics – Car Audio |
17% |
| Electronics – Cellular Phones |
17% |
| Electronics – Communication Accessories |
17% |
| Electronics – Computers |
17% |
| Electronics – DVD Players & VCRs |
17% |
| Electronics – Desktop Accessories |
17% |
| Electronics – Electronic Devices |
17% |
| Electronics – Hardware |
17% |
| Electronics – Home Audio |
17% |
| Electronics – Laptop Accessories |
17% |
| Electronics – Monitors |
17% |
| Electronics – Other Electronics |
17% |
| Electronics – PDAs |
17% |
| Electronics – Portable Audio |
17% |
| Electronics – Printers |
17% |
| Electronics – Radio Communications |
17% |
| Electronics – Software |
17% |
| Electronics – Telephones |
17% |
| Electronics – TVs |
17% |
| Flower & Gifts – Flowers & Plants |
17% |
| Flower & Gifts – Food & Wine |
17% |
| Flower & Gifts – Gifts |
20% |
| Health & Beauty – Cosmetics |
17% |
| Health & Beauty – Fragrance |
17% |
| Health & Beauty – Health Aids |
17% |
| Health & Beauty – Personal Care |
17% |
| Home & Garden – Bed & Bath |
20% |
| Home & Garden – Furniture |
17% |
| Home & Garden – Home Decor |
17% |
| Home & Garden – Large Appliances |
0% |
| Home & Garden – Lawn & Garden |
0% |
| Home & Garden – Small Appliances |
17% |
| Jewelry – Jewelry |
20% |
| Jewelry – Watches |
20% |
| Office – Ink & Toner |
0% |
| Office – Office Furniture |
0% |
| Office – Office Supplies |
0% |
| Other – Other Products |
0% |
| Pets – Pets |
0% |
| Sports & Outdoor – Dog Sledding |
0% |
| Sports & Outdoor – Fitness Equipment |
0% |
| Sports & Outdoor – Individual Sports |
0% |
| Sports & Outdoor – Outdoor & Recreation |
0% |
| Tools & Hardware – Home Improvement |
17% |
| Tools & Hardware – Tools & Hardware |
17% |
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