Q&A with MixRank's Jana Fung – Get a Leg Up on the Competition

By Tinuiti Team

One of the better known realities of the e-commerce world is that we strive to get ahead of our competitors, but we don’t always know how to do it.  Fortunately, it is very possible to scope out and get a leg ahead of our competitors by finding out and executing the specific ad campaigns and platforms that are working for them.  The lesser known reality is that this process is actually quite simple.

We’d like you to meet MixRank, a tool that many e-commerce retailers may find quite useful and insightful.  We had a chance to sit down with MixRank’s Marketing Manager, Jana Fung.  Jana has managed successful demand generation programs for over 5 years.  She is optimistic about the growth of online advertising and has a passion for helping online marketers with their campaigns.  Here’s our interview:

Describe MixRank in 60 words or less.

Jana: MixRank is a competitive intelligence tool for contextual and display ads.  Our intelligent spiders crawl over 100,000 publishers, automatically identifying the best performing ad copy, traffic sources, and landing pages within any industry.

What are the benefits of MixRank to an e-commerce retailer?

Jana: We have several e-commerce retailers who utilize our data in many ways.  Here’s some of the feedback we’ve received about MixRank’s competitive data:


Here are just a few of the interesting ways our customers have used MixRank’s intelligent data.  By understanding a competitors’ reach, strategies and tactics, online merchants have been able to:



How can MixRank help a website’s SEO efforts?

Jana: For SEO, many of our users applaud MixRank’s traffic sources for rapid link-building and keyword research.  Because advertisers are paying for every click from the sites in MixRank’s database, this means that:

      1. These sites are highly relevant to the advertiser’s niche and
      2. The traffic these sites send converts well enough that it’s worth paying for

As it turns out, sites running AdSense ads are excellent targets for link-building and online retailers can acquire this high quality traffic for free by simply contacting the webmasters for link-building directly.

These sites are also extremely helpful for researching what search terms they rank for.  With keyword tools, advertisers can easily uncover which keywords convert well within a particular market.

How can MixRank complement my Google Adwords account?

Jana: The easiest way to use MixRank to complement your Google AdWords account is to build placement-targeted campaigns on the Google Display Network.  Simply conduct a keyword search to find a similar ad to yours.  Click on that ad and you can instantly export all of its traffic sources, which you can then import to your AdWords account.

With placement-targeted campaigns, you don’t have to worry about keywords, relevance or other targeting options.  MixRank offers the competition’s profitable traffic sources, and you can simply target them directly to snag your competitors’ traffic.

What does MixRank have in store for the future?

Jana: We’re working on a lot of really interesting things, but most of that will remain confidential until we’re ready to announce them publicly.  In the immediate future, here’s a sneak peek at what we’re releasing:


How can an e-commerce merchant get started with MixRank?

Jana: For CPC Strategy fans, we have a special offer to try MixRank Professional completely free for an entire month.  Grab the offer here.

MixRank offers different levels of competitive analytics, ranging from our free solution to custom reporting, depending on how advanced you want to get.  Connect with me on Twitter for a demo, advice, or simply just to say hello!

If you’re a MixRank fan or just want to say hi, Jana’s interested in connecting with you. Follow her on Twitter @jana_fung

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