How Showrooming Affects Online Retailers [Infographic]
With the rise of online shopping, brick and mortar stores have been forced to adapt to a new way of doing business.
Many stores fall victim to customers trying products out inside the store who then order the product from an online vendor for a cheaper price. The trend, dubbed showrooming presents challenges for retailers without an ecommerce presence, and opportunities for online retailers.
Showrooming Trends:
- Electronics and appliances are the most popular items Showroomed.
- 20% of customers actively showroom.
- 50% of smartphone users compare in-store prices with online pricing.
Below are some trends, shopper behavior, and statistics on showrooming:
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