Social Extensions and Why Your Campaign Needs It

By Tinuiti Team

Do you already have a Google+ page set up?  If so, we should add Social Extensions to your campaigns.  Here are the benefits:

1)      +1’s on your Google ads will be added to your Google+ page +1’s.  (Right now, they are not being combined – +1’s on your ads are not being added to your overall # of +1’s)

2)      Expected lift in CTR if/when your Social Extensions show. (Must hit a minimum number of +1’s to have your social extension show)

Here is what the Social Extension would look like under the ads (look under the ad description lines:  “384 people +1’d this page”)

If you already have a Google+ page and need help embedding the Social Extension, let us know and we’ll help you get that started! If you don’t have a Google+ page set-up, click here to find out how to set one up.

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