Social

A Closer Look at CPC Strategy's Relationship with Facebook

By Tinuiti Team

Nov 20 2017

Our Facebook Performance Marketing program diagnoses and executes on ad strategies that align Facebook with your unique business objectives.

But what really sets us apart from other providers is our growing relationship with Facebook’s advertising teams.

Not only does this relationship benefit our agency, it also allows us to help our clients with case escalations, beta programs, insider tips, trends and more.

facebook reporting bug

“Our ongoing discussions with Facebook’s advertising representatives allow our agency to get beta access to new features and provide us with support from Facebook’s team,” Sarah Rogers, Manager, Performance Social at CPC Strategy said.

We get a lot of questions from clients and blog readers about our Facebook Team and the work that we do at CPC Strategy. In the following blog post, we give you an inside peek at some of the recent highlights from our team this year.

CPC Strategy Visits Facebook HQ

In 2017, several members from our Facebook advertising team took a trip to Facebook’s new LA office.

These visits provide us with the opportunity to meet with Facebook’s team to find out what they are working on and what new advertising features we can expect to see in the near future.

Fun facts About Facebook’s LA office:

The new Playa Vista location is three times as big at 35,000 square feet, with room for 200 employees.
The office offers two studio spaces — separated by a green room — designed for live streaming and 360-degree video.
There are no private offices, just conference rooms with names such as “In-N-Out” and “Straight Outta Playa Vista”

Our Social Experts Speak at AdDiego

In preparation for the Q4 holiday shopping rush, CPC Strategy successfully executed “AdDiego 2017” our in-person, full day conference.

Sponsored by Google, the invite-only event gathered 100+ brands and professionals in downtown San Diego on August 24th to discuss cutting edge PPC, Facebook advertising, and Amazon selling strategies.

Video Credit: Patrick Garcia & Jeff Yamauchi

Although CPC Strategy is known as one of the leading advertising agencies in the country, this was our very first event for ecommerce professionals and brands.

Held at the sky-level University Club Atop Symphony Towers, the conference featured experts and innovative speakers from:

Jerome’s Furniture
REEF
prAna
Google and more!

Pictured below is our very own Sarah Rogers, Manager, Performance Social and Stephen Kerner, Sr. Manager of Retail Search at CPC Strategy, who presented on “Remarketing on Google + Facebook in Q4”:

CPC Strategy Attends “Facebook’s Global Partner Summit”

Although our Social team is always working hard to improve client results, we do take time to meet and converse with other professionals in the Facebook advertising space.

In October, members of our team attended Facebook’s biggest Global Partner Summit in San Francisco. This invitation-only event gives our experts a chance to learn more about Facebook, Instagram and Messenger product roadmaps and discover key opportunities for growth.

With an abundance of workshops, a robust speaker list, and a packed agenda, Facebook’s Global Partner Summit is a must-attend for advertisers with a presence on Facebook.

This year keynote speakers included:

Gene Alston, VP of Partnerships
Maria Smith, Director of Product Management
David Marcus, VP of Messaging Products

CPC Strategy’s Facebook Consumer Survey

This year, we surveyed 1,500 Facebook users across the US to find out how they interact with Facebook ads.

Four million advertisers now flock to Facebook as the holy grail for advertising—and in many ways, it is. But how do Facebook users feel about ads, and even more importantly, how do they interact with them?

The survey, created for brands and retailers who are currently advertising (or considering advertising) on Facebook includes some pretty interesting findings including: