32 Items to Check in Your Account Today – Account Audit Checklist

By Tinuiti Team

With the true nature of search account management we can all agree that there is a lot of room for error. Even the best of account managers can overlook settings, bids and simple campaign optimizations with so many moving parts during the account management process. I truly believe in the importance of taking a step back from your day to day optimizations and efforts and ensure everything is properly set up and fully intentional.

The Audit Checklist

On a quarterly basis, I make it a habit to run through an audit list I’ve created, which I’d love to share with you. Even better is if you can get a new perspective from someone who isn’t involved with the account on a daily basis to do the audit for you – this will provide a fresh set of eyes and can actually end up catching items that you typically over look.

Want a copy you can print out? Download the PDF below.

Account Settings:



SQR & Negatives:

Ad Copy:

Site Links and Ad Extensions:


Expansion and Opportunities Check:


While this might take some time to walk through the checklist, I can guarantee that you’ll find something that you overlooked in your account. Set some time aside (calendar blocking is a tactic that helps me) and start auditing your account today – you’ll be glad you did!

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