AdWords Update: Consumer Ratings Extension Gets More Space

By Tinuiti Team

Consumer Ratings More Prominent on Search

Early this month, we noticed Consumer Ratings are now showing up as a completely separate line item for individual text ads, making them stand out even more for the retailers who have them.

AdWords consumer ratings update

Consumer ratings, highlighted in yellow above now have their own line in text ads.

Why Should You Care?

This is big for online retailers participating in search. It’s becoming more and more competitive for retailers to stand out with just the traditional ad extensions available to advertisers, and much of their search success will hinge on whether or not they are running a good online business.

Below are some of the major considerations of this AdWords update:

What Should You Do?

The AdWords Consumer Ratings extension update is designed to provide Google searchers with more seller information to make a more informed purchase decision. Below are some points on how to capitalize on this update to improve Google search visibility.


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