Video Podcast: Budgeting in Digital Advertising

By Tinuiti Team

Have you heard the news? Elite SEM just recently announced it will now be creating video podcasts about online marketing! To add to the excitement, Elite SEM is today releasing its first official video podcast.

The first topic that we have chosen to tackle is budgeting in digital advertising and online marketing. Budgeting is a very important aspect of digital advertising, something that all brands looking to advertise online have to think about and make important decisions that will impact campaign goals.

Please watch below and give us feedback. For more information about this topic, why we chose it, and notes on the contents of the video, feel free to read the below before or after pressing play.

Why we chose budgeting in digital advertising as a topic

The topic of how to set an online marketing budget comes up all the time. It’s a topic that touches not only more established companies that have been advertising online for years, but also large or small companies that have never invested in digital advertising before. Setting a budget for your online marketing ads spend is something that you will need to address. This important decision will undoubtedly impact your company’s goals and also growth.

In this online marketing-focused video podcast we’ll be discussing multiple key topics around the different types of budget options that exist, how to set a budget that’s right for your business, and other relevant subject matter topics. The real question we’ll hopefully help you answer is how you should set a budget for your online marketing spending, and what factors should impact your decision.

What are the different types of budgets we tend to see?

As Elite SEM continues to grow and our client roster continues to diversify we’re constantly dealing with different types of budgets and goals. Furthermore, certain companies have the flexibility to alter their total budgets depending on the performance or ROI of their campaigns where others have more rigid budgets that do not allow for such flexibility.

What impacts these types of budgets and how does that impact ROI or campaign testing?

How to budget for SEM with any type of budget

How to budget for SEO with any budget

Budgeting between SEM and SEO

Other topics in digital advertising budgeting

What did you think about this first Elite SEM digital marketing video podcast?

Did you enjoy the format, topic, discussion? Did you agree with what Joe and I had to say?

We’d love to hear more from you! Feel free to comment, email [email protected], or contact Elite SEM with any and all feedback as well as topics you’d like to hear a discussion on, on an upcoming podcast.

Is there something else that plays a large role in digital marketing budget that we didn’t cover? Let us know!

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