ECAP: The Weekly E-Commerce News Recap, October 8-14, 2012
From the CPC Strategy Blog:
Why YOUR E-commerce Shop? – Your online store needs a “why?” if you want your shoppers to appreciate and return to your website.
ECAP: Google Shopping at SMX East – CPC Strategy caught up with Google Shopping at the SMX East Conference, where there were highly informative sessions on the new paid engine.
Video: Google Wallet Ad in Times Square – Google is taking their mobile payment program seriously and you should be getting a head start on digital wallet products for your online store.
Featured: Q&A with Conversion IQ’s Mike Belasco – Conversion Rate Optimization Specialist – Having problems with conversions? Check out Conversion IQ to improve your site efficiency.
Amazon Product Ads, Shopzilla Increase Minimum CPCs – Beware merchants, you’ll have to up your bids on these engines in several categories.
E-Commerce News from Around the Web:
Google:
Google Panda & Penguin: A New Way for SEOs to Measure True Impact – The recent tweaks to Google’s algorithm will influence how effective your SEO efforts are. (Search Engine Watch)
What 65 Google Changes May Mean For Your Link Strategies – Inform yourself with how Google’s recent algorithm modifications will influence your link-building. (Search Engine Land)
Social Media:
5 Pieces of Damn Good Advice for Social Media Marketers – Refine your general social media marketing tactics with these tips. (Search Engine Watch)
Paid Search:
Paid Search Gets More Complicated in 2013 -Learn where paid search advertising is heading next year. (Search Engine Land)
Mobile E-Commerce:
Retailers Can Do Better in Pleasing the Millions of Mobile Shoppers – A key part of the future of e-commerce is taking place on mobile smart phones. Prepare yourselves, merchants. (Internet Retailer)
It May Soon Be Too Late for Retailers that Don’t Plan for Mobile – Don’t’ hesitate! Plan for the rise of mobile e-commerce. (Internet Retailer)
The Keys to Mobile-First Success– Learn how you can prepare yourself for mobile e-commerce. (Internet Retailer)
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