ECAP: The Weekly E-Commerce News Recap, October 8-14, 2012

By Tinuiti Team

From the CPC Strategy Blog:

Why YOUR E-commerce Shop? – Your online store needs a “why?” if you want your shoppers to appreciate and return to your website.

ECAP: Google Shopping at SMX East – CPC Strategy caught up with Google Shopping at the SMX East Conference, where there were highly informative sessions on the new paid engine.

Video: Google Wallet Ad in Times Square – Google is taking their mobile payment program seriously and you should be getting a head start on digital wallet products for your online store.

Featured: Q&A with Conversion IQ’s Mike Belasco – Conversion Rate Optimization Specialist – Having problems with conversions?  Check out Conversion IQ to improve your site efficiency.

Amazon Product Ads, Shopzilla Increase Minimum CPCs – Beware merchants, you’ll have to up your bids on these engines in several categories.

E-Commerce News from Around the Web:


Google Panda & Penguin: A New Way for SEOs to Measure True Impact – The recent tweaks to Google’s algorithm will influence how effective your SEO efforts are. (Search Engine Watch)

What 65 Google Changes May Mean For Your Link Strategies – Inform yourself with how Google’s recent algorithm modifications will influence your link-building. (Search Engine Land)

Social Media:

5 Pieces of Damn Good Advice for Social Media Marketers – Refine your general social media marketing tactics with these tips. (Search Engine Watch)

Paid Search:

Paid Search Gets More Complicated in 2013 -Learn where paid search advertising is heading next year. (Search Engine Land)

Mobile E-Commerce:

Retailers Can Do Better in Pleasing the Millions of Mobile Shoppers – A key part of the future of e-commerce is taking place on mobile smart phones.  Prepare yourselves, merchants. (Internet Retailer)

It May Soon Be Too Late for Retailers that Don’t Plan for Mobile – Don’t’ hesitate!  Plan for the rise of mobile e-commerce.  (Internet Retailer)

The Keys to Mobile-First Success– Learn how you can prepare yourself for mobile e-commerce.  (Internet Retailer)

You Might Be Interested In

*By submitting your Email Address, you are agreeing to all conditions of our Privacy Policy.