Google Changes Adwords Conversion Window Settings

By Tinuiti Team

Google announced yesterday a fairly significant change in the way that advertisers view and optimize their conversion data, now allowing users to customize their conversion window from 7-90 days after a click to their site.  Previously, Adwords only counted conversions that occurred within 30 days after a click.   This is a very useful change that we plan on implementing immediately for our accounts here at Elite.  How can this change effect the accounts that you currently manage?

Here are a few uses for the change:

Does Your Product/Service Have a Longer Buying Process?

Bid Management


Search Funnel Reporting


As you can see, this change is a pretty important one in Adwords.  It is essential that you make any necessary changes to your accounts and take advantage of this new feature.

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