Add The Google Dynamic Remarketing Tag To Your Site
The coolest thing about Google Dynamic Remarketing are the cookies. Unlike the cookie monster, Google waits on no cookie.
Google’s remarketing tag places cookies to track online shoppers, and remarket to them.
To allow Google to place that remarketing cookie, you need to add the Dynamic Remarketing tag to your website.
What The Google Dynamic Remarketing Tag Collects
The Google Dynamic Remarketing tag places cookies to monitor user behavior and record the pages they view as well as the type of product page visited (e.g product page, shopping cart page, purchase page, general site visit).
Google Dynamic Remarketing Tag Rules
Before you start setting up your Google Dynamic Remarketing tag, take a second to review Google’s policies:
- Your Google Dynamic Remarketing tag should not be on any pages with personal information or pages which have information which Google deems sensitive (e.g gambling, health information).
- You should also check out the Google Dynamic Retargeting tag policy.
Google Dynamic Remarketing Tag Setup
Other factors to consider when setting up your Google Dynamic Remarketing tag are:
-
- Custom remarketing tag paramaters (product id, page type, total value) are optional, but are the only way to track dynamically (so you should be including these)
- To add the Google Dynamic Remarketing tag to your site, add the code at the bottom of each page on your site (or selected pages), following the final body tag of your code which should look like this: </body>
Google Dynamic Remarketing Tag Example
Here is Google’s example remarketing tag.
Note: The bold text below represents Google’s optional custom parameters.
<script type=”text/javascript”>
var google_tag_params = {
ecomm_prodid: ‘2345’,
ecomm_pagetype: ‘homepage’,
ecomm_totalvalue: ‘80.00’
};
</script>
<script type=”text/javascript”>
/* <![CDATA[ */
var google_conversion_id = XXXXXXXXXX;
var google_conversion_label = “YYYYYYYYYY”;
var google_custom_params = window.google_tag_params;
var google_remarketing_only = true;
/* ]]> */
</script>
<script type=”text/javascript” src=”//www.googleadservices.com/pagead/conversion.js”>
</script>
<noscript>
<div style=”display:inline;”>
<img height=”1″ width=”1″ style=”border-style:none;” alt=”” src=”//googleads.g.doubleclick.net/pagead/viewthroughconversion/XXXXXXXXXX/?value=0&label=YYYYYYYYYY&guid=ON&script=0″/>
</div>
</noscript>
Google Dynamic Remarketing Custom Parameters
(Bolded in the example code above)
| Basic Tag Paramater | Product Attribute | Label In the Above Example | Product Example |
|---|---|---|---|
| ecomm_prodid | Product Id | 2345 | MPN, GTIN, UPC |
| ecomm_pagetype | Page Type | homepage | Homepage, Product page, category page, cart page, etc. |
| ecomm_totalvalue | Total | 80.00 | Product Price Total |
Remember these variables are optional, but without them you aren’t going to be able to track product pages visited.
You can also customize your remarketing tag further for other site sections and pages.
What Do I Need To Know When Setting Up My Google Dynamic Remarketing Tag?
If you aren’t a coding person, here are some general tips to help you set up your Google remarketing tag:
- Surround custom parameters with either a single or double quote, not a mix of both.
- Seperate each parameter with a comma.
- If you have product pages with multiple Ids, separate them using brackets.
- Use JSON format (.json).
Is My Google Dynamic Remarketing Tag Working?
Once you’ve added your Google Dynamic Remarketing tag, you’ll want to make sure its set up properly.
Google Tag Assistant
Google Tag Assistant is a chrome extension which identifies whether pages on your site have the Google Dynamic Remarketing code, how to improve existing tags, and if remarketing tags have any critical errors.
Google Remarketing Tag Section In AdWords
Another easy way to make sure you Google Dynamic Remarketing tag is working properly is to view Audiences in your AdWords account and validate your remarketing tag.
To do this, login to your AdWords account, and select Shared Library:
Then select Audiences> View :
In the upper left hand section of this page you’ll see a Remareting Tag box:
The Remarketing tag box shows you whether your tag is set up, if its working and any issues with custom paramaters:
If you select View tag details:
You will see a breakdown of current tag parameter issues:
And you also have the option to email a report:
Now that you’ve got your remarketing tag set up, you can get started with setting up your Google Dynmamic Remarketing Campaign.
Want to Learn More About Google Dynamic Remarketing?
Check out the Google Dynamic Remarketing Guide Book!
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