This Week in Retail Search News 11/19/2014
Retail Search Weekly News Recap
Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce
Each week CPC Strategy rounds up the leading Retail Search news on Google, Amazon, Mobile, and other leading verticals in one convenient article. This is a condensed version of major ecommerce news for the week. For a more comprehensive overview, consider following multiple Search News channels. 
Digital Marketing News
Moz: The Danger of Crossing Algorithms: Uncovering the Cloaked Panda Update During Penguin 3.0
In the past Google algorithm changes took place independently, but the most recent Penguin update may have hid a subtle update to Panda underneath.
Related Digital Marketing News
- Mashable: Is Your Brand’s Email Marketing Campaign Ready For The Holidays?
- Search Engine Land: Google Drops Local Carousel For Hotels, Restaurants & Other Local Listings
- CNN: Why Amazon’s Echo Is The Computer Of The Future
Mobile News 
CNet: Android 5.0 Lollipop Updates Roll Out
The hotly anticipated Android 5.0 Lollipop brings a new design and performance enhancements. While adoption among all phones is a slow process with new Android versions, the rollout to new phones has begun.
Related Mobile News
- TechCrunch: Uber Integrates With Spotify To Let Passengers Become Backseat DJs
- AdWords Now Shows Up To 3 Business Locations In Google Mobile Search Ads
- 9to5Mac: You Can Now Use Apple Pay For Parking, Rent & At More Retailers
eCommerce News
Search Engine Watch: Ad Copy – 7 Key Steps for Adding Holiday Sparkle
This holiday season, it is important for online retailers to focus on the right content and copy. If you are looking to get started with your holiday ad writing, be sure to check out these tips to make your copy pop.
Related eCommerce News
Retail News
VentureBeat: EBay Pushes PayPal In Its New Scheme To Bridge Digital And Retail Shopping
While EBay is spinning off PayPal into an independent company, the long relationship is not over yet. EBay is working to use PayPal as a driver to connect online and brick-and-mortar shopping.
Related Retail News
- Retail Online Integration: Wal-Mart Stores Are Now Price Matching Amazon
- NY Times: Some Retailers Promote Decision to Remain Closed On Thanksgiving
Social Media News
Marketing Land: Three Years After Breaking UP, Twitter Wants back the Google Search Love It Once Had
Three years after very publicly flouting Google, Twitter’s CFO announced Twitter will be focusing on SEO for 2015, in order to get more traffic from Google and other search channels.
Related Social News
- TechCrunch: Two Worlds Colliding: How LinkedIn Could Take On Salesforce
- Forrester: Facegook Has Finally Killed Organic reach. What Should Marketers Do Next?
Any news we should add? Let us know in the comments!
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