Three Quick Features of Marin Every Account Manager Should Take Advantage of

By Tinuiti Team

Utilizing Web Query Reports

Web query reports are perfect for the busy account manager who wants to look at numbers and metrics on a reoccurring basis in Excel without having to login and pull the data manually in Marin every time needed. Web query reports can be setup with exactly what date ranges, columns and numbers of your choice and updated whenever you want them to be.

To get started with a web query report:


Customized Columns

Customized columns are a quick time saving trick for clients who look at metrics that columns aren’t created for in Marin. Customized columns allow you to create a column of exactly what you want to see in your view builder, for all different tabs in Marin. For example, if you have a client that counts the sum of on page leads + the number of calls as a single conversion you can easily create the combination of two in one column.

To easily create a custom column:


Saved Views

Saved views are a big time saver especially when you have multiple clients that look at different metrics and KPIs. Utilizing Saved Views makes it easy to navigate between accounts and quickly look at exactly you want to view in your dashboard on a regular basis. Saved Views are able to be used across all different metric tabs: (Channels, Campaigns, Groups, Keywords, Creatives, etc). To create a Saved View:

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