What the Year of the Mobile Video Ad Means for Your Brand
Mobile video advertising is posting explosive growth figures. With branded videos generating billions of user-initiated views, advertisers are scrambling to take full advantage of this brave new world. Streaming services, innovative ad platforms, and social networks are all pushing the boundaries of what is possible.
In the midst of the gold rush, it can be hard to stay afloat. In this article, we explore the trends and key players in this rapidly evolving market. We’ll also offer critical advice for harnessing the growth of the sector and transforming it into brand equity.
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