Part 4 of CPC Strategy’s Most Common Comparison Shopping Management Mistakes deals with which comparison shopping engines (CSEs) you invest in.
1. Not collecting surveys from customers.
2. Not tracking campaign performance at the product level.
3. Not adjusting campaign strategy at a sufficient rate.
4. Investing your money in the wrong comparison shopping engines.
One of the seven metrics we weigh in our Top Ten CSE Rankings
It’s amazing to see how many retailers invest their time and money into comparison shopping engines that don’t send their websites quality traffic.
Our quarterly study, The Top Ten Comparison Shopping Engines Compared, gives retailers a free detailed analysis of what comparison shopping engines work best based on traffic, ROI, average CPC, merchant tools and shopping engine responsiveness ratings.
In Q1 2011 we went one step further and analyzed the Top Ten Comparison Shopping Engines by specific categories (free registration required). Use these studies to your advantage and stop wasting time and money with comparison shopping engines that don’t send quality traffic.
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